The Grape vs The Brass Tap Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Grape vs The Brass Tap including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The Grape Franchise
The Brass Tap Franchise
Investment $875,000 - $1,200,000$780,925 - $1,318,525
Franchise Fee N/A$37,500
Royalty Fee -4%
Advertising Fee -1.5%
Year Founded 20002008
Year Franchised 20042010
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements
 
The Grape Franchise
The Brass Tap Franchise
Experience -

No previous franchise or pub experience necessary. Multi-unit agreements available.

Financing Options
 
The Grape Franchise
The Brass Tap Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/-
Payroll -/--/-

Training & Support
 
The Grape Franchise
The Brass Tap Franchise
Training - On-The-Job Training: 196 hours Classroom Training: 96 hours Additional Training: At corporate training store
Support -Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing - Co-op Advertising Ad Templates Regional Advertising Social media Email marketing Loyalty program/app
Operations -Absentee Ownership Allowed

Number of Employees Required to Run: 10 - 20

Expansion Plans
 
The Grape Franchise
The Brass Tap Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About The Grape

First opened in Atlanta in October 2000, The Grape is a proven, popular concept that combines two complementary revenue elements: a wine bar and retail store. It's not your father's wine bar. But it might be your mother's, sister's or wife's. Courting urban females is one of several new wrinkles for the operators of today's trendy new wine bars, which are portraying wine as an "experience" rather than a mere beverage. These wine bars are growing in popularity and one could be yours!

About The Brass Tap

The Brass Tap business model has been designed as a Premium Beer Experience offering a range of 60-80 craft beers on tap, along with more than 300 varieties of imports, local craft beers and a selection of premium wines and cigars. The model also has a distinct focus: *On local entertainment which creates a unique atmosphere where the vibe is upbeat and casual. *We blend in a sports element where you won't miss a minute of the action as our HDTV's have all the major sports action. *When it comes to food, we have a specially designed menu to meet the needs of our guests offering a broad range of items including salty snacks, fresh baked pretzels, our unique pretzel pizzas, Panini sandwiches and more. We are designed to not be a restaurant , however our "kitchenette" with very limited space and mechanical requirements is able to deliver an upscale menu which meets our guest needs.
Why The Brass Tap? Attractive Unit Level Economics, An Emerging Category, A Unique Vehicle to Start and Grow your Business.

The total investment necessary to begin operation of a The Brass Tap franchised business is $780,925 to $1,318,525. This includes $37,890 that must be paid to the franchisor or its affiliate(s). If you want development rights for Brass Tap Bars, you must pay $31,250 to $46,250 to the franchisor or its affiliate as an initial development fee (which equals the sum of half of the initial franchise fees for 2 Brass Tap Bars on the low end to 5 Brass Tap Bars on the high end).
Veteran Incentives  10% off franchise fee

"Entrepreneur
#498 in Franchise 500 for 2020.