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Updated RecentlyGood Earth Coffeehouse and Bakery vs Togo's Eateries, LLC Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Good Earth Coffeehouse and Bakery vs Togo's Eateries, LLC including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $385,000 - $595,000 | $240,500 - $545,700 |
| Franchise Fee | $35,000 | $30,000 |
| Royalty Fee | 7% | 5% |
| Advertising Fee | 2% | 3% |
| Year Founded | 1991 | 1971 |
| Year Franchised | 2005 | 1977 |
| Term Of Agreement | - | 10 years, renewable |
| Term Of Agreement | - | 10 years, renewable |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | We're looking for franchisees with an entrepreneurial spirit and the willingness to work hard. Franchisees invest in us because they know how great our sandwiches are and how much our loyal guests love them. To invest in our great organization, a single restaurant development requires $150,000 in liquid assets and a net worth of $300,000. Three or more restaurant developments require $450,000 in liquid assets and a net worth of $900,000. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/No |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | Our Training Program equips you with the skills and knowledge you need to operate your Good Earth Coffeehouse. Training is held at Good Earth’s corporate offices and a training store, both in Calgary, Alberta. The cost of our Training Program is included in the franchise fee, although you will have personal expenses including transportation, meals, and accommodations while training. All Good Earth Franchise Partners are required to attend and successfully complete the training program. | As Togo's sandwich franchise owner, you and/or your designated manager will be enrolled in an extensive training program that covers all aspects of restaurant operations - running and marketing the business. The training includes eight hours of food safety certification; a week of classroom training at our headquarters in San Jose, which covers business operations, bookkeeping, marketing, and systems for overseeing and managing your business; three weeks of on-the-job operations training at a Togo's restaurant, learning to make sandwiches, manage inventory, and use the point of sale system. On-The-Job Training: 120 hours Classroom Training: 24 hours |
| Support | - | Our ongoing support sets Togo's apart. We group our restaurants into three districts: Northern California, Southern California, and New and Emerging Markets. Each group is overseen by a Vice President of Franchise Operations, who manages a team of Franchise Business Consultants. The Franchise Business Consultants help franchisees track key performance indicators, solve operational challenges, and boost performance. We also provide support with: Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | * Ongoing use of Good Earth Cafes Ltd. Trademarks and Operating System * National Marketing Program * Local Marketing Guidance * Corporate Communication Programs | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | Number of Employees Required to Run: 14 - 25 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Good Earth Coffeehouse and Bakery
The first Good Earth Coffeehouse opened in Calgary on a hot summer day in 1991. Our Founders, Nan Eskenazi and Michael Going, began with a desire to serve exceptional coffee and wholesome food, with a down-to-earth attitude. Nan hailed from the Pacific Northwest - a coffee mecca of sorts - thus she was in charge of creating the coffee part of Good Earth. Michael grew up on ranches in Southern Alberta and so he had a taste for real, good food and had the recipes too! Between the two of them they got Good Earth off to a good start. Since then many other folks have become a part of Good Earth. And they all brought great ideas, experiences, and recipes with them.
Now there are over forty cafes. They are warm and inviting places where people like to meet… for coffee, breakfast, lunch, a treat, a business meeting, dinner, a book club, a date, a break, a support group, a political uprising, or any other reason people like to get together! Many of our cafes feature communal seating, some furniture made from reclaimed wood (that means it was part of an old building and now has a new life in Good Earth), local art and sometimes live music.
Join our team and prosper with purpose.About Togo's Eateries, LLC
Seeking new franchise units in the following regions/states:
Arizona, California, Colorado, Idaho, Nevada, Oregon, Utah and Washington
Veteran Incentives 50% off franchise fee
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