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Updated RecentlyGood Earth Coffeehouse and Bakery vs Capriotti's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Good Earth Coffeehouse and Bakery vs Capriotti's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $385,000 - $595,000 | $380,000 - $660,413 |
| Franchise Fee | $35,000 | $30,000 - $40,000 |
| Royalty Fee | 7% | 6%-7% |
| Advertising Fee | 2% | 3% |
| Year Founded | 1991 | 1976 |
| Year Franchised | 2005 | 1987 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | No/Yes |
| Start-up Costs | -/- | No/Yes |
| Equipment | -/- | No/Yes |
| Inventory | -/- | No/Yes |
| Receivables | -/- | No/Yes |
| Payroll | -/- | No/Yes |
Training & Support |
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| Training | Our Training Program equips you with the skills and knowledge you need to operate your Good Earth Coffeehouse. Training is held at Good Earth’s corporate offices and a training store, both in Calgary, Alberta. The cost of our Training Program is included in the franchise fee, although you will have personal expenses including transportation, meals, and accommodations while training. All Good Earth Franchise Partners are required to attend and successfully complete the training program. | Within two months prior to your opening, you will complete the 3 level Capriotti's University training program including on-line training, three weeks of in-store training and one week of classroom offered at our corporate headquarters in Las Vegas, Nevada. Your visit will give you the full flavor of the Capriotti's experience. On-The-Job Training: 270 hours Classroom Training: 49 hours |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | * Ongoing use of Good Earth Cafes Ltd. Trademarks and Operating System * National Marketing Program * Local Marketing Guidance * Corporate Communication Programs | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Good Earth Coffeehouse and Bakery
The first Good Earth Coffeehouse opened in Calgary on a hot summer day in 1991. Our Founders, Nan Eskenazi and Michael Going, began with a desire to serve exceptional coffee and wholesome food, with a down-to-earth attitude. Nan hailed from the Pacific Northwest - a coffee mecca of sorts - thus she was in charge of creating the coffee part of Good Earth. Michael grew up on ranches in Southern Alberta and so he had a taste for real, good food and had the recipes too! Between the two of them they got Good Earth off to a good start. Since then many other folks have become a part of Good Earth. And they all brought great ideas, experiences, and recipes with them.
Now there are over forty cafes. They are warm and inviting places where people like to meet… for coffee, breakfast, lunch, a treat, a business meeting, dinner, a book club, a date, a break, a support group, a political uprising, or any other reason people like to get together! Many of our cafes feature communal seating, some furniture made from reclaimed wood (that means it was part of an old building and now has a new life in Good Earth), local art and sometimes live music.
Join our team and prosper with purpose.About Capriotti's
If you want development rights, you must pay us a development fee equal to $30,000 (the initial franchise fee for the first Restaurant), plus the $6,000 Development Services Fee for the first Restaurant, plus a deposit of 33% of the initial franchise fee (which is $30,000) for each additional Restaurant you commit to develop. The total investment necessary to begin operation if you acquire development rights (with a minimum required commitment of 3 Capriotti's restaurants) is $390,000 to $670,413. This includes $71,000 that must be paid to the franchisor or affiliate.
Veteran Incentives 15% off franchise fee
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