Good Earth Coffeehouse and Bakery vs Capriotti's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Good Earth Coffeehouse and Bakery vs Capriotti's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Good Earth Coffeehouse and Bakery Franchise
Capriotti's Franchise
Investment $385,000 - $595,000$380,000 - $660,413
Franchise Fee $35,000$30,000 - $40,000
Royalty Fee 7%6%-7%
Advertising Fee 2%3%
Year Founded 19911976
Year Franchised 20051987
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Good Earth Coffeehouse and Bakery Franchise
Capriotti's Franchise
Experience --

Financing Options

 
Good Earth Coffeehouse and Bakery Franchise
Capriotti's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/-No/Yes
Start-up Costs -/-No/Yes
Equipment -/-No/Yes
Inventory -/-No/Yes
Receivables -/-No/Yes
Payroll -/-No/Yes

Training & Support

 
Good Earth Coffeehouse and Bakery Franchise
Capriotti's Franchise
Training

Our Training Program equips you with the skills and knowledge you need to operate your Good Earth Coffeehouse. Training is held at Good Earth’s corporate offices and a training store, both in Calgary, Alberta. The cost of our Training Program is included in the franchise fee, although you will have personal expenses including transportation, meals, and accommodations while training. All Good Earth Franchise Partners are required to attend and successfully complete the training program.

Within two months prior to your opening, you will complete the 3 level Capriotti's University training program including on-line training, three weeks of in-store training and one week of classroom offered at our corporate headquarters in Las Vegas, Nevada. Your visit will give you the full flavor of the Capriotti's experience. On-The-Job Training: 270 hours Classroom Training: 49 hours
Support -Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing

* Ongoing use of Good Earth Cafes Ltd. Trademarks and Operating System * National Marketing Program * Local Marketing Guidance * Corporate Communication Programs

Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations --

Expansion Plans

 
Good Earth Coffeehouse and Bakery Franchise
Capriotti's Franchise
US Expansion -Yes
Canada Expansion --
International Expansion -Yes

Company Overviews

About Good Earth Coffeehouse and Bakery

The first Good Earth Coffeehouse opened in Calgary on a hot summer day in 1991. Our Founders, Nan Eskenazi and Michael Going, began with a desire to serve exceptional coffee and wholesome food, with a down-to-earth attitude. Nan hailed from the Pacific Northwest - a coffee mecca of sorts - thus she was in charge of creating the coffee part of Good Earth. Michael grew up on ranches in Southern Alberta and so he had a taste for real, good food and had the recipes too! Between the two of them they got Good Earth off to a good start. Since then many other folks have become a part of Good Earth. And they all brought great ideas, experiences, and recipes with them.

Now there are over forty cafes. They are warm and inviting places where people like to meet… for coffee, breakfast, lunch, a treat, a business meeting, dinner, a book club, a date, a break, a support group, a political uprising, or any other reason people like to get together! Many of our cafes feature communal seating, some furniture made from reclaimed wood (that means it was part of an old building and now has a new life in Good Earth), local art and sometimes live music.

Join our team and prosper with purpose.

About Capriotti's

No doubt you've already experienced our amazing high-quality sandwiches and friendly customer service. If you're at all like most of our franchise owners, you instantly fell in love with the incredible food and smiling faces. You thought, "Wow! A Capriotti's franchise would be an incredible opportunity!" That it is! There is no better time than NOW to start exploring that opportunity. It is no secret that Capriotti's is different than the competition: Our food is FRESH and of the BEST quality! Our turkey and roast beef are homemade. That's what makes them taste so good! We have a UNIQUE menu with specialty subs that keep customers coming back! We consider our franchise owners to be family and provide ongoing support to make your business successful.

The total investment necessary to begin operation of a Capriotti's restaurant ranges from $380,000 to $660,413. This includes $61,000 that must be paid to the franchisor or affiliate.
If you want development rights, you must pay us a development fee equal to $30,000 (the initial franchise fee for the first Restaurant), plus the $6,000 Development Services Fee for the first Restaurant, plus a deposit of 33% of the initial franchise fee (which is $30,000) for each additional Restaurant you commit to develop. The total investment necessary to begin operation if you acquire development rights (with a minimum required commitment of 3 Capriotti's restaurants) is $390,000 to $670,413. This includes $71,000 that must be paid to the franchisor or affiliate.
Veteran Incentives  15% off franchise fee


"Entrepreneur
#329 in Franchise 500 for 2020.