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Below is an in-depth analysis and side-by-side comparison of Good Earth Coffeehouse and Bakery vs The Coffee Club including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $385,000 - $595,000 | $450,000 - And Up |
Franchise Fee | $35,000 | N/A |
Royalty Fee | 7% | 6% |
Advertising Fee | 2% | 3% |
Year Founded | 1991 | 1989 |
Year Franchised | 2005 | 1994 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Good ethics in business and positive business acumen are the only tools required for what The Coffee Club believes to be a recipe for success; that, and a commitment to excellence, a thirst for knowledge and a passion for people. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Our Training Program equips you with the skills and knowledge you need to operate your Good Earth Coffeehouse. Training is held at Good Earth’s corporate offices and a training store, both in Calgary, Alberta. The cost of our Training Program is included in the franchise fee, although you will have personal expenses including transportation, meals, and accommodations while training. All Good Earth Franchise Partners are required to attend and successfully complete the training program. | - |
Support | - | The six building blocks of Mission, People, Marketing, Operations, Property and Financial Management are all supported by manuals, training and support departments to tap into, to ensure our daily operation is supported and provided with the tools to succeed. |
Marketing | * Ongoing use of Good Earth Cafes Ltd. Trademarks and Operating System * National Marketing Program * Local Marketing Guidance * Corporate Communication Programs | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | - | - |
International Expansion | - | - |
The first Good Earth Coffeehouse opened in Calgary on a hot summer day in 1991. Our Founders, Nan Eskenazi and Michael Going, began with a desire to serve exceptional coffee and wholesome food, with a down-to-earth attitude. Nan hailed from the Pacific Northwest - a coffee mecca of sorts - thus she was in charge of creating the coffee part of Good Earth. Michael grew up on ranches in Southern Alberta and so he had a taste for real, good food and had the recipes too! Between the two of them they got Good Earth off to a good start. Since then many other folks have become a part of Good Earth. And they all brought great ideas, experiences, and recipes with them.
Now there are over forty cafes. They are warm and inviting places where people like to meet… for coffee, breakfast, lunch, a treat, a business meeting, dinner, a book club, a date, a break, a support group, a political uprising, or any other reason people like to get together! Many of our cafes feature communal seating, some furniture made from reclaimed wood (that means it was part of an old building and now has a new life in Good Earth), local art and sometimes live music.
Join our team and prosper with purpose.The Coffee Club 'Cafe Bar Restaurant' These licensed restaurants specialise in offering customers what they want on request. There's waiter service - attentive yet unobtrusive - and a wide choice of breakfast, lunch and dinner meals available morning, noon or night. This style of The Coffee Club requires a commitment to restaurant-style customer service, longer opening hours and a dedication to providing additional options to the standard menu. We call these 'Chef's Choices'. Requires an initial capital investment of more than $500,000The Coffee Club 'Club' offers a range of light meals, gourmet sandwiches, coffees, beverages, cakes and counter service. At the centre is our dedication to serving excellent coffee. Clubs typically exist on strip locations or within a shopping centre or high-pedestrian areas. You will find that The Coffee Club system boasts more 'Clubs' than any other style of store available. Requires an initial capital investment of approximately $500,000 Generally the smallest option in The Coffee Club portfolio, Kiosk's are predominately seen in shopping centres with a focus on light meals, gourmet sandwiches, coffee, beverages, cakes and counter service. A kiosk location requires an initial capital investment of approximately $450,000