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Updated RecentlyGood Earth Coffeehouse and Bakery vs Starbucks Coffee Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Good Earth Coffeehouse and Bakery vs Starbucks Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $385,000 - $595,000 | N/A |
| Franchise Fee | $35,000 | N/A |
| Royalty Fee | 7% | - |
| Advertising Fee | 2% | - |
| Year Founded | 1991 | - |
| Year Franchised | 2005 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Have you got what it takes? Opening a Starbucks franchise is a great opportunity and it's also hard work. We want your commitment to the Starbucks brand and promise, so we are looking for people with the same passion for coffee and drive to deliver excellent service as we have! If you meet each of the below criteria, then we would like to talk to you about your Starbucks opportunity: *Have a passion for coffee and our brand. *Have current Food and Beverage experience and run your own multi-site business. *Have strong leadership skills and high standards of communication. *Want to operate multiple locations and have the infrastructure and backing to open 20 stores within the next 5 years. *Have liquid assets of at least £500,000 and can secure your own financing. *Will be an ambassador for the Starbucks brand in your local market. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Our Training Program equips you with the skills and knowledge you need to operate your Good Earth Coffeehouse. Training is held at Good Earth’s corporate offices and a training store, both in Calgary, Alberta. The cost of our Training Program is included in the franchise fee, although you will have personal expenses including transportation, meals, and accommodations while training. All Good Earth Franchise Partners are required to attend and successfully complete the training program. | The process to become a Starbucks franchisee involves attending a three-day workshop at the regional headquarters in Amsterdam |
| Support | - | Our dedicated Starbucks team provides both initial and ongoing support in the form of store design, store development, training, marketing, performance measurement, operations and business consultation. The full range of Starbucks products is all part of the program, including the food range, in line with the size and format of your store. We will also provide you with the tools and manuals you require to successfully build and operate a Starbucks store. All of this allows you the opportunity to leverage the power of our global coffee brand to create your ideal store. Retail Design Experts We pride ourselves on innovation and our development experts have mastered the art of designing retail spaces that consistently leverage the power of the Starbucks brand. We will provide a Starbucks store layout that fits within your environment and supports your expected sales volume. Our business development team have proven process and skills in both opening and running a successful store therefore you'll receive the same support as one of our own retail stores. Operating store manuals to enable the smooth day to day management of the store, including product information health and safety requirements. Staff Training so that your store partners can become Coffee Masters, knowing the ins and outs of all things coffee as our store partners do. They'll also receive the right training to help deliver world class customer service. Innovative Marketing Support tailored to our retail coffee environment, aimed to set us apart from the competition, through up to date marketing solutions focused around our consumer insights. Supportive operations and business consultation to help set you up and maintain your store. Financial Information to support you where we can with Business Reviews conducted quarterly |
| Marketing | * Ongoing use of Good Earth Cafes Ltd. Trademarks and Operating System * National Marketing Program * Local Marketing Guidance * Corporate Communication Programs | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Good Earth Coffeehouse and Bakery
The first Good Earth Coffeehouse opened in Calgary on a hot summer day in 1991. Our Founders, Nan Eskenazi and Michael Going, began with a desire to serve exceptional coffee and wholesome food, with a down-to-earth attitude. Nan hailed from the Pacific Northwest - a coffee mecca of sorts - thus she was in charge of creating the coffee part of Good Earth. Michael grew up on ranches in Southern Alberta and so he had a taste for real, good food and had the recipes too! Between the two of them they got Good Earth off to a good start. Since then many other folks have become a part of Good Earth. And they all brought great ideas, experiences, and recipes with them.
Now there are over forty cafes. They are warm and inviting places where people like to meet… for coffee, breakfast, lunch, a treat, a business meeting, dinner, a book club, a date, a break, a support group, a political uprising, or any other reason people like to get together! Many of our cafes feature communal seating, some furniture made from reclaimed wood (that means it was part of an old building and now has a new life in Good Earth), local art and sometimes live music.
Join our team and prosper with purpose.About Starbucks Coffee
In Canada and U.S.A You Can't Buy a Starbucks Franchise: Here's Why and What You Can
Your Very Own Starbucks Opportunity
Starbucks Coffee
The benefit to you is 40 years experience in the business. We know the coffee market inside out, back to front because we've been sourcing coffee from around the globe for years. We understand our consumers and how they're forever changing, so can share with you our insights, allowing you to create the perfect coffee house experience for everyone.
Expect more than just coffee....
To say we are experts in coffee is true, but Starbucks is not just about coffee. We believe in the whole experience and everything that makes that experience unique, from the moment you walk in the door to when you leave. We're continually striving to improve our coffee house experience ensuring our customers enjoy the moment and have something they always like. That's why we offer a wide range of Tazo teas, a brand new breakfast range, exclusive bistro boxes, sandwiches and wraps, cakes, pastries and petites to suit anyone's tastes.
Starbucks is about creating the perfect moment for everyone, just the way they like it.
Our involvement in the community
Our community is core to the Starbucks brand and who we are. We believe in helping not only the communities that our stores are in but also the communities from where we buy our coffee. This is built upon the truth that we can use our size and name to really help make a difference. This is not so we can shout about it either, but simply to help other people in our local community make a difference.
We encourage all franchisees to do the same and be active within their own community. Usually, they support community programmes like local junior football teams or issues relating to the environment. So it’s these types of things that help us earn respect within and outside of store, as respect from your local community goes a long way.
Substantial Benefits
By operating a Starbucks store you can build your business by:
- Delivering the undeniable impact of our globally successful retail network.
- Creating a loyal following and helping drive increased footfall.
- Accessing the full use of the Starbucks brand including participation in our national marketing campaigns and:
- Utilising proven operations systems and comprehensive support tailored for your specific needs.
The franchise store program is available in all locations and site types. You will need to demonstrate £500k of liquid assets