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Updated RecentlyWOW Cafe & Wingery vs WingHouse Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of WOW Cafe & Wingery vs WingHouse including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $234,400 - $757,000 | $928,000 - $1,926,000 |
| Franchise Fee | $15,000 - $35,000 | $50,000 - $135,000 |
| Royalty Fee | 3%-8% | - |
| Advertising Fee | t0 2% | - |
| Year Founded | 2001 | - |
| Year Franchised | 2002 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | To be successful as an owner of a WingHouse Restaurant, you need to be passionate about the WingHouse concept; you must embrace the WingHouse Culture & Mission Statement; yourself or your operating partner must have previous full service restaurant operations and ownership experience. At least one of the owners of the WingHouse restaurant must have prior experience operating full service restaurants. The minimum ownership of the operating partner must be at least 10% of the business. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/- | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 14 days Classroom Training: 15 days | - |
| Support | Purchasing Co-ops Meetings/Conventions Online Support Security/Safety Procedures Field Operations | Restaurant Operations - Benchmarking and Key Operating Metrics; Cost Controls and Operating Manuals Restaurant Technology & Information Systems - Point-of-Sale; Back-of-House Reporting; Remote Access & Monitoring Training - Opening; Staffing; Food Preparation; Policy & Procedures Restaurant Development - Market Planning; Site Selection and Negotiation; Concept Plans; Project Scheduling |
| Marketing | Co-op Advertising Ad Templates Regional Advertising | Extensive media library using multiple formats to drive guest traffic, average check and repeat guests |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 35 - 40 | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About WOW Cafe & Wingery
WOW Cafe & Wingery is a fun, casual dining, family restaurant featuring 17 proprietary sauces and dressings. We are supported by a team of Award-winning chef partners for our entire R&D. WOW Cafe & Wingery serves wraps, over-sized salads, Angus burgers on Texas toast, Southwest items including: quesadillas, fajitas, and, of course, wings, tenders and shrimp. Our unique atmosphere includes well-placed TVs for events and up-beat music. Liquor and specialty drink programs are available.
Veteran Incentives 20% off franchise fee
About WingHouse
WingHouse is a full-service, casual dining restaurant. Founded in 1994, the keys to our success have been a focus on excellence in restaurant operations and customer service. Each successful WingHouse location will have the following attributes: Brilliant on the Basics - Highly-Satisfied Repeat Guests The WingHouse Girl - Attractive, Polite and a Big Smile "The Girl Next Door" The Food - High-Quality, Oversized Portions at a Great Value The Atmosphere - Fun, casual, friendly environment The Management - Hands-on Managers that interact with guests and staff. The "mayor" of their market. Our company’s mission statement is to be brilliant on the basics. In our business that means highly satisfied guests. We believe in repeat customers that frequent our establishment often. We emphasize over-sized entrees and a great value. We provide a very casual and relaxed atmosphere, with continuous music throughout our establishment. We operate in a clean and safe environment with strict adherence to our policies and procedures. A main attraction to our store is the "World Famous WingHouse Girl." "The Girl Next Door" that is always polite and always smiling with a great positive outlook on life. If we execute all these ingredients and are "Brilliant on the Basics," we feel that the WingHouse will be a success in any neighborhood.