Ice Cold Air vs Honest-1 Auto Care Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Ice Cold Air vs Honest-1 Auto Care including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Ice Cold Air Franchise
Honest-1 Auto Care Franchise
Investment $15,000 - $25,000$206,650 - $659,150
Franchise Fee N/A$45,000
Royalty Fee -6%
Advertising Fee -1%
Year Founded 19992003
Year Franchised 19992003
Term Of Agreement -20
Term Of Agreement -20
Renewal Fee -25% of franchise fee at the time of renewal


Business Experience Requirements

 
Ice Cold Air Franchise
Honest-1 Auto Care Franchise
Experience -

An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations.


Financing Options

 
Ice Cold Air Franchise
Honest-1 Auto Care Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/Yes
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/Yes
Payroll -/--/Yes

Training & Support

 
Ice Cold Air Franchise
Honest-1 Auto Care Franchise
Training - On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training
Support -

There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform

Marketing -Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
Operations -

The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided.


Expansion Plans

 
Ice Cold Air Franchise
Honest-1 Auto Care Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About Ice Cold Air

Ice Cold Air Franchises are Full-Service auto repair facilities and are the only auto repair franchises that require little or no investment from the Franchisee at startup.
Ice Cold Air was built on a foundation of a family owned and operated auto repair business and continues with those same values. Our Company History dates back to 1969 when our founder opened a shop in Orlando Florida calibrating speedometers. Quickly the speedometer customers began asking for more services and the business known as Ice Cold Air was born. Specialty auto air conditioning in Florida was a great concept waiting to happen. Over the next 30 years, auto air conditioning came to represent 50% of our total annual service. Operations moved to Clearwater Florida in 1977, and more locations were added to the family. This was a turning point for the company and it was during this time that many of our fun and off-the-wall marketing campaigns were born.





About Honest-1 Auto Care

Honest-1 is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information and to inquire about available franchise opportunities, visit www.honest-1.com. Honest-1 Auto is growing rapidly and has an opportunity for you.

Veteran Incentives  $5,000 off franchise fee