Tilted Kilt vs The Wine Loft Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Tilted Kilt vs The Wine Loft including start-up costs and fees, business experience requirements, training & support and financing options.

Company Overviews

About Tilted Kilt

Selling the fun of a pub experience is what makes the Tilted Kilt different from other bar/ restaurant concepts--that, and the uniquely designed, theme-driven costumes. But, the customer's experience encompasses much more than simply an outfit, it's about having fun! Our atmosphere and the timeless design that incorporates a Celtic theme with humorous limericks, along with American, Irish, Scottish and English curiosities lining the walls, create the type of surroundings where customers can let loose! Sports fanatics love the Tilted Kilt, with HDTV screens everywhere. Add pool tables and dart boards to the mix, combined with contemporary music, and the end result is a dynamic, fun, and exciting atmosphere. This fun atmosphere is reflected in the architectural features of the building and its unique decor, all part of the Tilted Kilt brand. A complete merchandising program also perpetuates the brand. Likewise, our food is fun, upscale, and delicious. The Tilted Kilt menu includes a variety of moderately-priced and savory choices. The menu features items such as "Sloppy Janes," "Drunken Clams," and our "Signature Wings." Our philosophy of high standards in using the best and freshest quality ingredients available equates to an enjoyable dining experience. As expected, the Tilted Kilt wait staff provides an appealing visual experience as well as unparalleled customer service. Customers experience that "welcome back" feeling.

About The Wine Loft

The Wine Loft's chic modern decor and relaxing ambiance promote memorable experiences that turn customers into life-long partners. The first Wine Loft opened in New Orleans in March of 2003. In an effort to share its success, Doyle International decided to allow others to enjoy ownership opportunities of the brand. In 2006, the first Wine Loft franchise opened with incredible success. By early 2012, we expect to have 15 franchises and 7 corporate-owned locations across the country. Our goal was to create a relaxing atmosphere where people could get together and enjoy a great food and wine experience. To that effect, we combined wine, spirits, beer and sophisticated cuisine with efficient, friendly service. This thoughtful combination would ideally facilitate positive and memorable social interactions between our guests, making them long to return. TARGET MARKET Our target market and most loyal demographic segment consists of females aged 25-50 years. The Wine Loft enjoys great synergy with upscale restaurants, spas, salons, and women’s retailers and boutiques; it is also a popular destination for private and corporate events. FLEXIBILITY Our concept has the flexibility to afford each site the ability to develop its own unique design footprint. DESIRABLE LOCATIONS The following features have proven to be our best achievers: * Historic building with "loft" architectural features, exposed brick, high ceilings, wooden posts/beams * Street level of residential, hotel and office properties * End cap or pad site locations of high-end strip centers * Centers with unique architectural features * Lifestyle centers * Traditional neighborhood developments SIZE * 2,500 to 4,000 square feet. * Must have minimum 18-foot ceilings (desired height for mezzanine). * Adjacent outdoor patio area(s) totaling no less than 1,000 square feet