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Updated RecentlyTogo's Eateries, LLC vs Murphy's Deli Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Togo's Eateries, LLC vs Murphy's Deli including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $240,500 - $545,700 | $175,200 - $827,500 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 3% | - |
| Year Founded | 1971 | 1993 |
| Year Franchised | 1977 | 1996 |
| Term Of Agreement | 10 years, renewable | - |
| Term Of Agreement | 10 years, renewable | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | We're looking for franchisees with an entrepreneurial spirit and the willingness to work hard. Franchisees invest in us because they know how great our sandwiches are and how much our loyal guests love them. To invest in our great organization, a single restaurant development requires $150,000 in liquid assets and a net worth of $300,000. Three or more restaurant developments require $450,000 in liquid assets and a net worth of $900,000. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/No | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | As Togo's sandwich franchise owner, you and/or your designated manager will be enrolled in an extensive training program that covers all aspects of restaurant operations - running and marketing the business. The training includes eight hours of food safety certification; a week of classroom training at our headquarters in San Jose, which covers business operations, bookkeeping, marketing, and systems for overseeing and managing your business; three weeks of on-the-job operations training at a Togo's restaurant, learning to make sandwiches, manage inventory, and use the point of sale system. On-The-Job Training: 120 hours Classroom Training: 24 hours | - |
| Support | Our ongoing support sets Togo's apart. We group our restaurants into three districts: Northern California, Southern California, and New and Emerging Markets. Each group is overseen by a Vice President of Franchise Operations, who manages a team of Franchise Business Consultants. The Franchise Business Consultants help franchisees track key performance indicators, solve operational challenges, and boost performance. We also provide support with: Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Number of Employees Required to Run: 14 - 25 | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Togo's Eateries, LLC
Togo's has been a true West Coast original since 1971. Our friendly, non-corporate personality and our demand for fresh, high-quality food has been bringing guests to our sandwich franchises for more than four decades.
Our sandwich franchise began when a young college student with a big appetite and a little money bought a small sandwich shack in San Jose where he started making sandwiches the way he liked them -- big, made to order and stuffed with fresh ingredients.
Seeking new franchise units in the following regions/states:
Arizona, California, Colorado, Idaho, Nevada, Oregon, Utah and Washington
Veteran Incentives 50% off franchise fee
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#342 in Franchise 500 for 2020.
About Murphy's Deli
The Murphy's Deli concept utilizes three core principles for continuous profitability and customer satisfaction.
First, our menu choices make each meal an adventure. We offer colossal, two-handed sandwiches along with guiltless, low-carb, low-fat options. For instance, our menu varies from muffalettas, deli classics, delicious salads and desserts to gourmet coffee and fresh juices. Second, we use a wide selection of breads, hand-sliced meats and cheeses to create any of our twenty three incredible sandwiches. Our ingenious combination of fresh, unique ingredients and condiments consistently causes our customers to remember yesterday's lunch with a smile when today's lunch break rolls around.
Third, we make each Murphy's Deli the ideal place for patrons to eat with friends or associates. Our goal is to create a fun, colorful, and warm atmosphere in order to enliven the day as well as relax the mind. We have designed each interior layout to function efficiently and successfully in many different types of environments while also reflecting an atmosphere of high standards.
Come join the Murphy's Deli team of food service professionals! We welcome motivated partners to share our success in franchising delicatessen restaurants in the most vibrant cities of North America. Our remarkable growth stems from each of the following factors: the dedication of our corporate staff and franchise owners, our exceptional menu, distinctive atmosphere, effective marketing, and thorough training and preparation of new franchisees.