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Updated RecentlyTogo's Eateries, LLC vs CafeMia Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Togo's Eateries, LLC vs CafeMia including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $240,500 - $545,700 | $221,000 - $374,000 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 5% | 4.5% |
| Advertising Fee | 3% | 2% local +2%Nat'l |
| Year Founded | 1971 | - |
| Year Franchised | 1977 | - |
| Term Of Agreement | 10 years, renewable | - |
| Term Of Agreement | 10 years, renewable | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | We're looking for franchisees with an entrepreneurial spirit and the willingness to work hard. Franchisees invest in us because they know how great our sandwiches are and how much our loyal guests love them. To invest in our great organization, a single restaurant development requires $150,000 in liquid assets and a net worth of $300,000. Three or more restaurant developments require $450,000 in liquid assets and a net worth of $900,000. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/No | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | As Togo's sandwich franchise owner, you and/or your designated manager will be enrolled in an extensive training program that covers all aspects of restaurant operations - running and marketing the business. The training includes eight hours of food safety certification; a week of classroom training at our headquarters in San Jose, which covers business operations, bookkeeping, marketing, and systems for overseeing and managing your business; three weeks of on-the-job operations training at a Togo's restaurant, learning to make sandwiches, manage inventory, and use the point of sale system. On-The-Job Training: 120 hours Classroom Training: 24 hours | Caf�Mia provides franchisees with a comprehensive training program at its headquarters in North Carolina. This program includes a combination of classroom and in-store hands-on training. We will also provide on-site pre-opening support via our field training team prior to opening of each new store. |
| Support | Our ongoing support sets Togo's apart. We group our restaurants into three districts: Northern California, Southern California, and New and Emerging Markets. Each group is overseen by a Vice President of Franchise Operations, who manages a team of Franchise Business Consultants. The Franchise Business Consultants help franchisees track key performance indicators, solve operational challenges, and boost performance. We also provide support with: Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | * operating manuals & training documentation; * site selection & demographic research; * real estate support; * business planning services; * complete equipment package specification; * modular store design plans; * full training program for store managers and employees; * branded packaging, marketing and merchandising material; * on-going 24/7 support; * use of registered Caf�Mia� name and logo |
| Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Number of Employees Required to Run: 14 - 25 | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Togo's Eateries, LLC
Seeking new franchise units in the following regions/states:
Arizona, California, Colorado, Idaho, Nevada, Oregon, Utah and Washington
Veteran Incentives 50% off franchise fee
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About CafeMia
IT WOULD APPEAR CAFEMIA IS CLOSED Caf�Mia is a remarkable gelato boutique. Balanced revenue model. The "ice cream-only" model is an extremely risky proposition in a highly competitive retail world. Although freshly-made gelato is clearly the centerpiece of Caf�Mia's product offerings� we are much more than just a gelato shop. We have designed our product offerings to address four distinct ‘dayparts' which create a very stable revenue stream. Very few competitors do this. None do it as well as Caf�Mia. Simple operations. Our store procedures, recipes and management systems have been designed to facilitate day to day operations and create a consistent experience. We are not a full service restaurant� we aim for stores no larger than 2,000 square feet in order to keep things simple, streamlined and consistent. Remarkable products. Every Caf�Mia product offering has a "wow factor". The gelato is fresh, silky and intensely flavored. The paninis are made using warm, crusty ciabatta bread and premium ingredients. The chocolates and pastries are blissful and indulgent. In short, everything has been selected to create a unique customer experience. Gelato is big and getting bigger. The frozen desserts in the U.S. represent more than a $21 billion market. The super premium segment has grown twice the rate of the overall industry. People clearly love really good ice cream. Gelato is merely the purest, most indulgent, healthiest form of ice cream in the world. Gelato buzz getting stronger all the time. Caf�Mia is the best positioned company to take advantage of this major market opportunity.