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Below is an in-depth analysis and side-by-side comparison of Togo's Eateries, LLC vs B2Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $240,500 - $545,700 | $500,000 - And Up |
Franchise Fee | $30,000 | $35,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | 3% | 2% |
Year Founded | 1971 | 1991 |
Year Franchised | 1977 | 2004 |
Term Of Agreement | 10 years, renewable | - |
Term Of Agreement | 10 years, renewable | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | We're looking for franchisees with an entrepreneurial spirit and the willingness to work hard. Franchisees invest in us because they know how great our sandwiches are and how much our loyal guests love them. To invest in our great organization, a single restaurant development requires $150,000 in liquid assets and a net worth of $300,000. Three or more restaurant developments require $450,000 in liquid assets and a net worth of $900,000. | Business experience is ideal. It is also preferable that you have at least 5+ years in the Franchise/Restaurant arena. Also, quota driven executive sales professionals with a great entrepreneurial spirit can be very successful. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/No | -/- |
Start-up Costs | -/Yes | -/- |
Equipment | -/Yes | -/- |
Inventory | -/Yes | -/- |
Receivables | -/Yes | -/- |
Payroll | -/Yes | -/- |
Training & Support |
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Training | As Togo's sandwich franchise owner, you and/or your designated manager will be enrolled in an extensive training program that covers all aspects of restaurant operations - running and marketing the business. The training includes eight hours of food safety certification; a week of classroom training at our headquarters in San Jose, which covers business operations, bookkeeping, marketing, and systems for overseeing and managing your business; three weeks of on-the-job operations training at a Togo's restaurant, learning to make sandwiches, manage inventory, and use the point of sale system. On-The-Job Training: 120 hours Classroom Training: 24 hours | - |
Support | Our ongoing support sets Togo's apart. We group our restaurants into three districts: Northern California, Southern California, and New and Emerging Markets. Each group is overseen by a Vice President of Franchise Operations, who manages a team of Franchise Business Consultants. The Franchise Business Consultants help franchisees track key performance indicators, solve operational challenges, and boost performance. We also provide support with: Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | Number of Employees Required to Run: 14 - 25 | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | - | - |
B2 Cafe specializes in serving freshly made-to-order food, prepared with the highest quality ingredients and served with a friendly smile each and every time.B2 Cafe began in 1991 in Tallahassee, Florida as Bagel Bagel Cafe, 'A Place So Nice We Named It Twice.' John Stout, founder of the original concept, created the idea based on skills he accumulated while working and managing a diverse number of restaurants across the U.S. As the chain expanded, so did the menu, adding signature sandwiches such as the 'Wine & Cheese,' the 'RBCC' and the 'Florida Club.' And the rest, as they say, is history. With the purchase of the restaurants by the Winsteads, the original Cafe has evolved to become B2 Cafe, with an eclectic collection of customer favorites. From bagel melts and breakfast wraps, to salads, soups and specialty dishes, B2 Cafe continues to offer quality products, excellent service and incredible value. Today, our attention to detail and innovative offerings have provided our franchisees with exceptional financial opportunity in the growing fast-casual dining category, and our employees with a solid career path to their own success. But the real winners are our guests, enjoying consistently good products, exceptional service and an affordable selection of cafe fare. Financial Requirements: *Minimum Net Worth - $500,000 *Minimum Liquid Resources - $250,000 *Prior Restaurant Experience is a plus Building Types and Requirements: *Regional shopping centers *Storefront and signage should have good visibility from main streets and intersections *1,600-3,000 sq. ft. *Sufficient parking for all tenants of shopping center *End cap of shopping center preferable *Additional seating outdoors a plus *New shopping centers (less than 10 years old) Demographic Recommendations: *Population of 45,000 people within a 3-mile radius *Median age - 45 years old and below *Concentration of office and/or retail *Close proximity to colleges and universities is a plus *Traffic counts in excess of 45,000 cars per day