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Updated RecentlySchlotzsky's vs Potbelly Sandwich Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Schlotzsky's vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $719,400 - $959,400 | $534,950 - $874,000 |
| Franchise Fee | $35,000 | $40,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 4% | Up to 4% |
| Year Founded | 1971 | 1977 |
| Year Franchised | 1977 | 2009 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/Yes | -/Yes |
| Equipment | -/Yes | -/Yes |
| Inventory | -/Yes | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | On-The-Job Training: 240 hours Classroom Training: 50 hours | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | Yes | Yes |
Company Overviews
About Schlotzsky's
Founded in 1971, Schlotzsky's is a pioneer in the fast casual restaurant category, offering customers an inviting restaurant feel, affordable meals throughout the day, and great food that has created a passionate following among customers throughout the country and the world. Our delicious and unique products, exciting, modern restaurant design, superior franchise support and committed ownership make a Schlotzsky's franchise a great business opportunity. Joining the Schlotzsky's franchise family will open the door to an exciting future.
Veteran Incentives $10,000 off franchise fee
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