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Below is an in-depth analysis and side-by-side comparison of The Cheesecake Shop vs Muffins Plus including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 - $700,000 | $175,000 - $500,000 |
Franchise Fee | N/A | $30,000 - $40,000 |
Royalty Fee | 9% | - |
Advertising Fee | 2% | - |
Year Founded | 1992 | - |
Year Franchised | 1993 | - |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Our initial training involves an intensive four week course and includes both theoretical and practical components. Once you complete your training course you can also call on the assistance of our skilled franchise business coaches and quality assurance team. These teams visit on a regular basis to provide guidance on how to improve the operation of your store. | - |
Support | - | - |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | Yes |
International Expansion | - | - |
Become a part of Australia's sweetest franchise Starting in your own business from scratch can be a very daunting experience. Increasingly people in search of an independent lifestyle and self employment choose franchising to minimise the commercial risks and to gain financial security through a known brand with a proven successful business model. The Cheesecake Shop is an iconic Australian brand which automatically brings with it huge national consumer awareness from which you benefit the day you join our franchise network. The value of joining The Cheesecake Shop is in our successful and proven franchise model, our 20 year history, 200 stores internationally and the 4 million cakes we sell every year. The reason for The Cheesecake Shops continuing success is a combination of our store level operating systems, franchisee support and training, business coaching and centralised purchasing power. These combine to produce an evolving, innovative, sustainable and relevant retail offer that keeps our customers coming back for years.