Russo's Coal-Fired Italian Kitchen vs Old Chicago Franchise Comparison

Using the family recipe for hand-tossed dough, the sauce made from fresh-crushed California tomatoes, and imported Italian cheese blends, Anthony became the sole owner and chef of his first restaurant Russo’s Pizza in the early 80’s. "It was 800 square feet. I had a pizza oven, a dough mixer and two tables. That's it. I could only sit eight people.” A few years later, he created Anthony’s Pizzeria, located in Clear Lake, Texas, and soon moved to Houston.

For almost a decade, Anthony refined his menu using classic Italian family recipes and zeroed in on the perfect New York-style pizza. In 1992, Russo’s New York Pizzeria opened in downtown Houston, Texas and proved to be a success.

 

Russo's Restaurants is a national and international franchisor of the fast casual and casual dining brands Russo's New York Pizzeria and Russo's Coal-Fired Italian Kitchen. Based in Houston, Russo's Restaurants are composed of a mix of corporate and franchised locations across Texas, Oklahoma, Arkansas, Tennessee, Florida and Hawaii. Russo's has entered international markets as well, with locations in Dubai, Abu Dhabi and Sharjah in the United Arab Emirates. There are an additional 20-plus units in development both in the United States and internationally. Chef Anthony Russo has created his concepts from years of applying his unique, family recipes featuring New York-style pizza along with a broad variety of handcrafted pasta creations, calzones, salads, sandwiches, soups and desserts, reflecting his commitment to his New York roots where food and family come first.

Opportunity Awaits

After 33 years of company growth, we are now offering a unique opportunity for a select number of entrepreneurs to take our proven brand into new markets.

Old Chicago is a leader in the casual dining pizza segment. We currently have territories available in many highly desirable markets, which presents an exceptional chance to establish our winning concept in choice locations.

WHY CHOOSE OLD CHICAGO?

Adaptable Site Requirements

Old Chicago's brand identity does not rely on a typical "box" to succeed. Our adaptive development strategy and flexible design allow stores to be constructed in many different types of sites, including prototype buildings, conversions/retro-fits, strip center end-cap locations, and non-traditional sites.

Sales Mix Advantage

With approximately 40% of historical system sales from our bar and drink business, Old Chicago's sales mix provides operators with a real opportunity to differentiate themselves from other casual dining concepts. Our high mix of bar sales is one of the main reasons why our stores experience exceptionally low Cost of Goods Sold (COGS). Our 60 company stores finished the year in 2008 with an average COGS of 25.6%.

Brand Strength & Versatility

Our brand has three decades of proven success and a loyal customer base in our existing markets. Old Chicago is a timeless concept that has that rare ability to appeal to a variety of consumers. Many casual dining concepts seem to copy each other in their menus and restaurant "feel". The Old Chicago concept is uniquely different.

Our bars have the rich, dark feel of a "freshly scrubbed joint". Our dining room areas with our new pizza bars really appeal to families and couples.

Broad Customer Appeal

Our bar area, along with our unique guest loyalty program -"The World Beer Tour" appeal to a younger, single customers. They create the high energy levels that have made our bars famous. With thirty beer varieties on tap, and another eighty varieties in bottles, we have created an exciting taste journey for our World Beer Tour members. No matter your age or occupation, there is a tremendous sense of accomplishment when your name goes on a plaque in your home store because you have completed the World Beer Tour.

The total investment necessary to begin operation of an Old Chicago Restaurant franchised business is between $1,331,500 and $1,957,000. This includes $98,250 and $135,250 that must be paid to the franchisor or its affiliates.

The total investment necessary for an Area Development Franchise includes the investment necessary to begin operations of one Restaurant, plus a development fee of $50,000, plus an initial franchise fee deposit of $20,000 multiplied by the number of Restaurants (excluding the first Restaurant) which you must open.

The estimated total investment necessary to begin operation of an Old Chicago

Area Development Franchise is between $1,401,500 (for two Restaurants) and $2,187,000 (for ten Restaurants). This includes between $168,250 and $365,250 that must be paid to the franchisor or its affiliates.

#299 in Franchise 500 for 2020.