Russo's Coal-Fired Italian Kitchen vs MidiCi The Neapolitan Pizza Company Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Russo's Coal-Fired Italian Kitchen vs MidiCi The Neapolitan Pizza Company including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Russo's Coal-Fired Italian Kitchen Franchise
MidiCi The Neapolitan Pizza Company Franchise
Investment $295,000 - $750,000$611,616 - $752,948
Franchise Fee $49,500$46,000
Royalty Fee 7%-
Advertising Fee 2%-
Year Founded 1992-
Year Franchised 1998-
Term Of Agreement 10 years+5-
Term Of Agreement 10 years+5-
Renewal Fee --


Business Experience Requirements
 
Russo's Coal-Fired Italian Kitchen Franchise
MidiCi The Neapolitan Pizza Company Franchise
Experience No Restaurant experience necessary but helpful Minimum financials are $175K to $400K in investment capital and a $600K to $1.0MM net worthHelpful skills include management of personnel, guest service and bookkeeping.

Financing Options
 
Russo's Coal-Fired Italian Kitchen Franchise
MidiCi The Neapolitan Pizza Company Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/--/-
Payroll -/Yes-/-

Training & Support
 
Russo's Coal-Fired Italian Kitchen Franchise
MidiCi The Neapolitan Pizza Company Franchise
Training 8 Week GM & Key Supervisor Training and CertificationFour- to six-week Initial Training Program at MidiCi University in Los Angeles at MidiCi The Neapolitan Pizza Company’s Global Headquarters
Support -MidiCi The Neapolitan Pizza Company provides the following support for franchisees: Four- to six-week Initial Training Program at MidiCi University in Los Angeles at MidiCi The Neapolitan Pizza Company’s Global Headquarters 10 days of opening support PR and Grand Opening support Ongoing field visits Franchisor support from a team of 100 people at our Global Headquarters
Marketing --
Operations On site pre and post opening training and operational support with quarterly QA Visits.-

Expansion Plans
 
Russo's Coal-Fired Italian Kitchen Franchise
MidiCi The Neapolitan Pizza Company Franchise
US Expansion -Yes
Canada Expansion --
International Expansion -Yes

Company Overviews

About Russo's Coal-Fired Italian Kitchen

Using the family recipe for hand-tossed dough, the sauce made from fresh-crushed California tomatoes, and imported Italian cheese blends, Anthony became the sole owner and chef of his first restaurant Russo’s Pizza in the early 80’s. "It was 800 square feet. I had a pizza oven, a dough mixer and two tables. That's it. I could only sit eight people.” A few years later, he created Anthony’s Pizzeria, located in Clear Lake, Texas, and soon moved to Houston.

For almost a decade, Anthony refined his menu using classic Italian family recipes and zeroed in on the perfect New York-style pizza. In 1992, Russo’s New York Pizzeria opened in downtown Houston, Texas and proved to be a success.

 
Russo's Restaurants is a national and international franchisor of the fast casual and casual dining brands Russo's New York Pizzeria and Russo's Coal-Fired Italian Kitchen. Based in Houston, Russo's Restaurants are composed of a mix of corporate and franchised locations across Texas, Oklahoma, Arkansas, Tennessee, Florida and Hawaii. Russo's has entered international markets as well, with locations in Dubai, Abu Dhabi and Sharjah in the United Arab Emirates. There are an additional 20-plus units in development both in the United States and internationally. Chef Anthony Russo has created his concepts from years of applying his unique, family recipes featuring New York-style pizza along with a broad variety of handcrafted pasta creations, calzones, salads, sandwiches, soups and desserts, reflecting his commitment to his New York roots where food and family come first.

About MidiCi The Neapolitan Pizza Company

MidiCi The Neapolitan Pizza Company is a fast-fine pizza franchise that brings friends together. We opened our first restaurant to great fanfare in Los Angeles in 2015; we plan to open 50 by the end of 2017, and we aim to open 1,000 locations within 20 years. Why are we confident? Because people love pizza, they love personalization, and they love quality. But even more than that, they love spending time with one another.

MidiCi, pronounced Mee-Dee-Chee means "You Tell Me" in Italian. We offer fully personalized pizzas baked-to-order in a traditional wood-fired brick oven made from the stones of Naples. Staying true to its Neapolitan roots, the pizza dough is created with only four fine ingredients - double zero and Neapolitan flour, sea salt, pure water and yeast. Garnishes are derived from authentic crushed GMO-free Neapolitan tomatoes, "white gold” mozzarella di buffala and Italian cold-pressed extra virgin olive oil. MidiCi also serves hand-tossed salads, small bites, desserts including Nutella® pizza, coffee, beer and wine.