On The Border vs Pure Taqueria Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of On The Border vs Pure Taqueria including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

On The Border Franchise
Pure Taqueria Franchise
Investment $112,600 - $243,200$954,000 - $2,381,000
Franchise Fee N/A$40,000
Royalty Fee 5% -4%5%-6%
Advertising Fee -1%
Year Founded 1994-
Year Franchised 1994-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --

Business Experience Requirements

On The Border Franchise
Pure Taqueria Franchise
Experience --

Financing Options

On The Border Franchise
Pure Taqueria Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

On The Border Franchise
Pure Taqueria Franchise
Training -Four weeks of training in the operation of your PURE Taqueria and the deployment of the Be Sure With PURE Taqueria� brand. . One week of on-site training of your personnel from our qualified support staff.
Support -Comprehensive Operations Manual. . Recipe video library. . Information Technology/POS Support. . Marketing and advertising. . National Purchasing Program. . Use of the registered Be Sure With Pure Taqueria� service mark. . Intranet. . On-going support.
Marketing --
Operations --

Expansion Plans

On The Border Franchise
Pure Taqueria Franchise
US Expansion --
Canada Expansion --
International Expansion --

Company Overviews

About On The Border

On The Border. Off the Map. Fun and festive casual dining restaurant featuring Mexican and Tex-Mex food and offering a full bar. Our story traces back more than four decades to 1982, when the first On The Border restaurant opened on Knox Street in Dallas, TX. Originally based on sizzling fajitas, frosty margaritas, happy hour and a booming patio, On The Border has evolved and expanded over time to include a variety of craveable dishes inspired by the cuisines of South Texas and Mexico. Today, with more than 150 restaurants throughout the United States and expansion internationally, On The Border is still passionate about sharing a love for Mexican food, spirits and fun. On The Border is offering franchises to experienced multi-unit restaurant owners/operators. Join us in our mission to bring Border-style food to as many neighborhoods as possible. Become a franchise owner.

About Pure Taqueria

Is PURE Taqueria the right franchise for you? If you have leadership experience in the full-service restaurant field and are looking for an upscale business opportunity that is high-energy, food- and customer-focused, and targeted toward fun-loving, sophisticated adults, then PURE Taqueria may be the perfect fit. Although we prefer that our franchise owners take a hands-on role in the success of their location(s), day-to-day management is not required. PURE is a destination for discriminating diners who want more than a strip-mall experience. We strongly prefer that all PURE locations be free-standing, although we will consider spaces that are part of premier, top-tier urban retail developments. Each restaurant must include covered outdoor seating, roll-up garage doors and a full bar - hallmarks of the PURE brand's sophisticated fun. Because PURE Taqueria is a destination restaurant rather than a one-on-every-corner commodity, PURE franchisees enjoy exclusivity within their geographic markets. And because PURE is a new, fresh concept in America's growing love affair with Mexican food, it stands out among other, less refined options. PURE's roots in time-honored, authentic Mexican recipes take America's increasing taco-cart craze into a new age of awesome tastes and inventive presentations. Our menu includes a number of innovative appetizers, taco plates, and full-on entrees that treat hungry customers to a Mexican dining experience rarely found north of the border. The menu can be customized to include gluten free versions of many dishes to meet special dietary requirements. The bar plays a key role in PURE's concept and success, with more than 80 different kinds of tequila, signature margaritas, Mexican and domestic beers, wines and sangria.