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Updated RecentlyP.J.'s Coffee vs Sonoma Coffee Cafe Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of P.J.'s Coffee vs Sonoma Coffee Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $173,275 - $582,000 | $96,500 - $248,000 |
| Franchise Fee | $25,000 - $35,000 | $25,000 |
| Royalty Fee | 5% | 4% |
| Advertising Fee | 2% | - |
| Year Founded | 1978 | 2006 |
| Year Franchised | 1989 | 2007 |
| Term Of Agreement | 10 years +10 +10 | - |
| Term Of Agreement | 10 years +10 +10 | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | A minimum of $75,000 in liquid capital (available cash) and at least $300,000 in net worth. In addition, you must be able to dedicate the necessary time to evaluate the franchise system with an executive in order to make a decision within four to eight weeks. | Sonoma Coffee Cafe is looking for individuals that are self-motivated "people" persons who have good marketing and relationship-building skills and a demonstrated passion for success - the cornerstone of our business model. Industry knowledge or background is not necessary as this is taught during our training program and continues throughout your franchise relationship. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | No/No |
| Start-up Costs | -/- | No/Yes |
| Equipment | -/- | No/Yes |
| Inventory | -/- | No/Yes |
| Receivables | -/- | No/No |
| Payroll | -/- | No/No |
Training & Support |
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| Training | On-The-Job Training: 113 hours Classroom Training: 23 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | The general operating hours of a PJ's Coffee are from 6 a.m. to 9 p.m. The average PJ's Coffee staff consists of 12 - 16 part-time employees total, with a minimum of two or three per shift. | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About P.J.'s Coffee
Founded in New Orleans, PJ's has been brewing it's distinguished brand of signature roasts for over 25 years. Our beans are hand-selected, hand-roasted and brewed to perfection. PJ's also offers breakfast selections and a variety of gourmet pastries and desserts.
The franchise fee is $30,000 for a single unit, $65,000 for three units and $100,000 for five units.
The franchise fee provides you with a license to operate a PJ’s, our assistance to help you open a location, access to our recipes, products, technology, training systems, operational structure, marketing programs, and more.
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About Sonoma Coffee Cafe
NO LONGER FRANCHISING
A Sonoma Coffee Cafe establishment is an idea not an item. The endorsed franchisee is acquiring the privilege to take an interest in that business idea, in this way dispensing with the requirement for exorbitant improvement, statistical surveying, and copyright and legitimate administrations which are connected with free new companies. Since we are granting an establishment permit, you should know how a franchisee is relied upon to perform and what our commitments are to you. We will explain the correct terms of the relationship in our Uniform Offering Circular (UFOC) and the Franchise Agreement. When you qualify as a franchisee and turn into a licensee of the Sonoma Coffee Cafe establishment framework, we put our endeavors into showing you the Sonoma Coffee Cafe framework. Since the achievement of your establishment is fundamentally reliant on how well you take after our framework, we are focused on you at all times. Our powerful arrangement of operation will give you the edge important to make a flourishing business.