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Below is an in-depth analysis and side-by-side comparison of P.J.'s Coffee vs Playday Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $173,275 - $582,000 | $346,000 - $490,000 |
Franchise Fee | $25,000 - $35,000 | $39,500 |
Royalty Fee | 5% | 6% |
Advertising Fee | 2% | 1% |
Year Founded | 1978 | - |
Year Franchised | 1989 | - |
Term Of Agreement | 10 years +10 +10 | 10 years |
Term Of Agreement | 10 years +10 +10 | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | A minimum of $75,000 in liquid capital (available cash) and at least $300,000 in net worth. In addition, you must be able to dedicate the necessary time to evaluate the franchise system with an executive in order to make a decision within four to eight weeks. | �Previous Franchise/Restaurant/Childcare management experience a plus; �Adequate Capitalization with a minimum liquidity of $100,000 plus the ability for financing; �Minimum net worth of $250,000; �Ability to develop at least one Playday Caf� location, preferably more; �Operator is an equity partner; �Operator resides in desired market; �A clear understanding of real estate development experience helpful; �Desire and dedication to provide children with a safe and cheerful location to play in; �A passion for and dedication to excellence in operations; �The ability to create & manage an organization that effectively recruits, trains, retains, and motivates people; �Understanding of local culture and strong ties to the community; �Skills to effectively create and manage an organization. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | On-The-Job Training: 113 hours Classroom Training: 23 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | The general operating hours of a PJ's Coffee are from 6 a.m. to 9 p.m. The average PJ's Coffee staff consists of 12 - 16 part-time employees total, with a minimum of two or three per shift. | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | - | - |
International Expansion | - | - |
Founded in New Orleans, PJ's has been brewing it's distinguished brand of signature roasts for over 25 years. Our beans are hand-selected, hand-roasted and brewed to perfection. PJ's also offers breakfast selections and a variety of gourmet pastries and desserts.
The franchise fee is $30,000 for a single unit, $65,000 for three units and $100,000 for five units.
The franchise fee provides you with a license to operate a PJ’s, our assistance to help you open a location, access to our recipes, products, technology, training systems, operational structure, marketing programs, and more.
Playday cafe is a multi service indoor child play center and cafe open 7 days a week. This play center features an open indoor playground designed for children aged 10 and under with a separate play areas for infants and toddlers. The center offers large rooms for birthday parties and other private celebrations complete with catering and gift registry from a wide selection of toys and gift items located in the Toy Boutique Shop located within the center. The cafe features healthy meals and snacks as well as specialty coffees and drinks. The cafe lounge provides a comfortable place for the adults to relax while being able to view their children playing in the open indoor play area through glass windows.