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Below is an in-depth analysis and side-by-side comparison of P.J.'s Coffee vs Cafe 2U including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $173,275 - $582,000 | $109,146 - $154,621 |
Franchise Fee | $25,000 - $35,000 | $25,000 |
Royalty Fee | 5% | $175/wk |
Advertising Fee | 2% | - |
Year Founded | 1978 | 2000 |
Year Franchised | 1989 | 2005 |
Term Of Agreement | 10 years +10 +10 | - |
Term Of Agreement | 10 years +10 +10 | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | A minimum of $75,000 in liquid capital (available cash) and at least $300,000 in net worth. In addition, you must be able to dedicate the necessary time to evaluate the franchise system with an executive in order to make a decision within four to eight weeks. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | On-The-Job Training: 113 hours Classroom Training: 23 hours | On-The-Job Training: 1 week Classroom Training: 1 week Additional Training: At Grand Opening |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad Templates |
Operations | The general operating hours of a PJ's Coffee are from 6 a.m. to 9 p.m. The average PJ's Coffee staff consists of 12 - 16 part-time employees total, with a minimum of two or three per shift. | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
Founded in New Orleans, PJ's has been brewing it's distinguished brand of signature roasts for over 25 years. Our beans are hand-selected, hand-roasted and brewed to perfection. PJ's also offers breakfast selections and a variety of gourmet pastries and desserts.
The franchise fee is $30,000 for a single unit, $65,000 for three units and $100,000 for five units.
The franchise fee provides you with a license to operate a PJ’s, our assistance to help you open a location, access to our recipes, products, technology, training systems, operational structure, marketing programs, and more.
Cafe2U is an Australian-born company which expanded into the United States in 2012.