Starwood Hotels & Resorts vs Aloft hotels Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Starwood Hotels & Resorts vs Aloft hotels including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Starwood Hotels & Resorts Franchise
Aloft hotels Franchise
Investment $5,000,000$10,358,360 - $26,620,860
Franchise Fee N/A$185,050 - $258,650
Royalty Fee -5.5%
Advertising Fee --
Year Founded 1998-
Year Franchised 1998-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Starwood Hotels & Resorts Franchise
Aloft hotels Franchise
Experience --

Financing Options
 
Starwood Hotels & Resorts Franchise
Aloft hotels Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Starwood Hotels & Resorts Franchise
Aloft hotels Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans
 
Starwood Hotels & Resorts Franchise
Aloft hotels Franchise
US Expansion -Yes
Canada Expansion --
International Expansion -Yes

Company Overviews

About Starwood Hotels & Resorts

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,270 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Tribute Portfolio™, Four Points® by Sheraton, Aloft®, Element®, along with an expanded partnership with Design Hotels™. The Company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®).

About Aloft hotels

Aloft Hotels caters to today’s modern traveler who craves jet-setting style and a vibrant social scene at an affordable price. Urban-inspired design, accessible technology and innovative programing centering on music and F&B make Aloft unique to the traditional hotel landscape.

The total investment necessary to begin operation of a newly-constructed prototypical Aloft Hotel, excluding the cost of real estate and related costs (building permit, tap, and impact fees), ranges from $10,358,360 to $21,797,660 for an 80 to 110-guestroom Aloft Hotel to $13,906,160 to $26,620,860 for a 120 to 150-guestroom Aloft Hotel. This includes approximately $185,050 to $258,650 that must be paid to the franchisor or an affiliate.