Red Lion Hotels and Inns vs Trademark Collection Hotel Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Red Lion Hotels and Inns vs Trademark Collection Hotel including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Red Lion Hotels and Inns Franchise
Trademark Collection Hotel Franchise
Investment $8,431,750 - $36,598,000$198,558 - $12,854,531
Franchise Fee $40,000 - $75,000N/A
Royalty Fee 5%-
Advertising Fee 3.5%-
Year Founded 19592017
Year Franchised 19992017
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Red Lion Hotels and Inns Franchise
Trademark Collection Hotel Franchise
Experience --

Financing Options
 
Red Lion Hotels and Inns Franchise
Trademark Collection Hotel Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment Yes/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Red Lion Hotels and Inns Franchise
Trademark Collection Hotel Franchise
Training On-The-Job Training: Optional Classroom Training: Optional -
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform -
Marketing Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations --

Expansion Plans
 
Red Lion Hotels and Inns Franchise
Trademark Collection Hotel Franchise
US Expansion YesYes
Canada Expansion -Yes
International Expansion YesYes

Company Overviews

About Red Lion Hotels and Inns

Results Oriented. Growth Driven. With over 50 properties open or under development, Red Lion has positioned itself for sustainable growth. Important to the chain's lasting success is the redefinition of brand segmentation and strengthened brand identity for both Red Lion Hotels and Red Lion Inns & Suites, along with the addition of the Leo Hotel Collection, a collection of unique, boutique, historic and/or destination hotels. Publicly traded on the NYSE (RLH), Red Lion is an owner, operator and franchisor. Red Lion grew out of the Pacific Northwest with historic roots dating back more than 50 years and is showing hotel owners how they can tap into their deep experience. More hoteliers are finding that franchise partners with skin in the game truly have their franchisees' return on investment in mind. As owners, Red Lion never asks their franchisees to do anything that as a company they would not do for their own properties. The biggest benefit for hotel owners is the ability to plug their properties into a finely tuned franchise system that offers franchisees the highest level of support including access to industry leading technology, business intelligence and revenue management systems. With a keen eye on the market, Red Lion's new consumer website creates direct interaction with guests, offers local experiences and provides an improved booking engine. The locally inspired experience carries through to the service culture at the property and brings the website's local focus full circle, creating a impactful point of differentiation that helps build guest loyalty.

 Join a growing brand that takes pride in ownership too. Which Red Lion is right for you? If you are an owner of an independent hotel, or have a franchise agreement about to expire and would like to review franchise Opportunities, please contact: Mike Castro, Vice President Brand Services Red Lion Hotels Corporation 201 W North River Dr., Suite 100, Spokane, WA 99201 509-777-6326 (office) 509-464-9896 (mobile) 509-325-7324 (fax) [email protected] Steve KrebsSteve Krebs, Director, Lodging Development Red Lion Hotels Corporation 201 W North River Dr., Suite 100, Spokane, WA 99201 505-306-0073 (mobile) 509-325-7324 (fax) [email protected]

The total investment necessary to begin operation of a 125-room Red Lion Inn & Suites Hotel with a minimal food and beverage offering is estimated to range between $8,431,750 to $12,448,000 for new development and $586,500 to $2,709,000 for conversion hotels. These amounts include $65,500 to $89,500 that must be paid to the franchisor. These amounts do not include the cost of purchasing or leasing land or any real estate taxes.
The total investment necessary to begin operation of a 250-room full service Red Lion Hotel, including meeting space and catering service, is estimated to range between $28,594,750 to $36,598,000 for new development and $1,091,500 to $4,562,000 for conversion hotels. These amounts include $105,500 to $129,500 that must be paid to the franchisor. These amounts do not include the cost of purchasing or leasing land or any real estate taxes.

About Trademark Collection Hotel

"Trademark

Trademark Collection by Wyndham is the Company's fastest-growing brand, and experienced a 19% growth in rooms year-over-year as of December 31, 2019.  The growth comes at a time when soft brands have strong appeal for independent owners seeking the support of a branded partner as the travel industry prepares for recovery of domestic, leisure travel. With Trademark Collection, hoteliers gain access to Wyndham's 83 million Wyndham Rewards loyalty members and the company's global distribution network without having to sacrifice their properties' own unique branding and identities. As a leader in economy and midscale lodging, Wyndham is uniquely positioned to champion hoteliers in these segments, helping them compete in an ever-changing distribution environment with brand-backed support. With over 15,000 independent economy and midscale hotels in the U.S., converting independent hotels to Wyndham brands remains an important source of consistent rooms. Wyndham has a proven track record of growing net rooms during lodging cycle downturns, fueled by the strong value proposition across its portfolio of well-known brands. In the first quarter, Wyndham's conversion pipeline increased 8% globally year-over-year. 
The success of its owner base is critical to Wyndham's business, and the Company is taking an owner-first approach to endurance and recovery in the wake of COVID-19 crisis. Wyndham is assisting owners by suspending certain fees, providing payment relief and deferring property improvement plans for nonessential brand standards in an effort to reduce operating costs in the near term while the industry recovers. The Company also took efforts to secure government assistance for franchisees, partnering with industry organizations to advocate on their behalf while guiding them through available relief, like the CARES act.
To support its franchisees as travel picks up again, Wyndham previously announced a long-term, multi-faceted initiative in the U.S. to build confidence among guests. The initiative, dubbed "Count on UsSM" will immediately focus on further elevating health and safety protocols at Wyndham hotels in the wake of COVID-19, shoring up critical supply chains and introducing new standards, training and guidelines grounded in guidance from the U.S. Centers for Disease Control and Prevention.
Wyndham has also expanded its relationship with industry leader Ecolab on requiring consistent use of Ecolab's EPA-approved disinfectants in guestrooms and public spaces nationwide.

The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel for a new construction project ranges from $8,087,199 to $12,854,531.
The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel if you already own a facility ranges from $198,558 to $4,409,581. Land acquisition costs are not included in these ranges. The above amounts include a range of $43,400 to $74,725 that must be paid to the Franchisor or its affiliate(s).