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Updated RecentlyBox Lunch vs Potbelly Sandwich Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Box Lunch vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $120,000 - $150,000 | $534,950 - $874,000 |
| Franchise Fee | $15,000 | $40,000 |
| Royalty Fee | - | 6% |
| Advertising Fee | - | Up to 4% |
| Year Founded | - | 1977 |
| Year Franchised | - | 2009 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | - | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Box Lunch
Box Lunch is a no-frills fast service Sandwich Shop. We don't cook!! We feature Rolled PITA bread sandwiches (the Rollwich?) and use only the best quality ingredients. The perception of the general public is that we are a healthy alternative to Fried food. Our ingredients appeal to a broad demographic, and are neither healthfood nor ethnically oriented. Our speed results from our basic operating system. We can easily feed 250 people per hour with a small crew and in a small space. We are perfectly suited to take-out, and to drive-up service. Our average per-customer is about $7.00, food costs of about %30, and our competition is anyone else in that price range. Start-up costs for Box Lunch are reasonable (usually under $120,000) and our fees are low. Some freedom of menu offerings is possible, and "home-cooked" sides and desserts are encouraged, but optional. We do NOT allow fried food or alcohol to be sold from our stores; it's just bad for our image.