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Updated RecentlyElmer's vs Quaker Steak & Lube Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Elmer's vs Quaker Steak & Lube including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $712,000 - $3,209,500 | $1,800,000 - $3,700,000 |
| Franchise Fee | $40,000 | $40,000 |
| Royalty Fee | 4% | 5% |
| Advertising Fee | 1% | 3% |
| Year Founded | - | 1974 |
| Year Franchised | - | 1997 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Quaker Steak & Lube is looking for franchise owners who will be passionate about the brand and philosophically aligned with our values and approach to operating a business. Criteria for a successful franchisee team: * Minimum $500,000 liquidity for single unit development and $1,000,000 liquidity for multi-unit development * Restaurant and/or operational experience * Strong understanding in executing Four-Walls and Local Marketing * Passion for guest service |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | Available at headquarters: 8-10 weeks. |
| Support | - | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | - | Co-op advertising, National media, Regional advertising |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | No |
Company Overviews
About Elmer's
Elmer's Restaurants have been a family tradition since 1960. The Elmer's Breakfast/Lunch/Dinner restaurants are three-meal-per-day family restaurants, serving quality comfort food with exceptional Guest service. An independent market research firm concluded that "Elmer's Guest loyalty is one of the highest seen in the restaurant industry." Elmer's currently operates 34 Elmer's Restaurants, with new restaurants under development in Washington, California, and Oregon.
About Quaker Steak & Lube
Founded in 1974 in Sharon, Pa., the Award-Winning casual dining restaurant chain has expanded to more than 60 locations throughout the United States and Canada. Quaker Steak & Lube offers the most differentiated decor, including gas station and motoring memorabilia, classic cars, motorcycles and race cars suspended from the ceiling. Voted Best Wings USA, our concept's varied menu has combined craveable food and high-octane events to create a cult-like fan following. With great new franchise territories available, Quaker Steak & Lube offers America's hottest franchise opportunity while winning hundreds of national and international awards for its innovative menu, unique trade dress, jumbo wings and more than 25 signature wing flavors. What We Offer at Quaker Steak & Lube Franchise * Great new franchise territories available around the country * Multiple revenue streams in each location * Multiple building designs * Wide demographic appeal * Fun casual dining environment * Award-Winning menu * Unique trade dress * Over 25 signature wing flavors * Fresh, never frozen, jumbo bone-in wings