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Updated RecentlyLindy - Gertie's vs b.good Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Lindy - Gertie's vs b.good including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $49,000 - And Up | $545,000 - $951,000 |
| Franchise Fee | $9,500 | $40,000 |
| Royalty Fee | - | 5% |
| Advertising Fee | 2% | 1.5% |
| Year Founded | - | 2004 |
| Year Franchised | - | 2012 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 146 hours Classroom Training: 40 hours |
| Support | - | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | Number of Employees Required to Run: 16 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Lindy - Gertie's
In 1974, businessman Joseph Yesutis fulfilled a life-long dream by purchasing the Lindy's Chili Company and the Gertie's Ice Cream Company. This dream, however, did not include putting the two concepts together. Only after analyzing the unique qualities of each business did he conceive of his remarkable innovation.
Lindy's Chili was drawing huge lunch and dinner crowds, but slowed in the evenings. On the other hand, Gertie's Ice Cream did great business in the evenings when customers crowded in.
Additionally, there was seasonal factors that effected business. Cold Chicago winters bolstered chili sales, while ice cream sales declined. And, of course, in the summer, ice cream soared past chili sales.
Combining the two companies into a single specialty food business initially drew many puzzled looks.Chili and ice cream? Some people questioned Joe's judgment. But it really made remarkable business sense. The two specialties in fact, kept business steady throughout the day and throughout the year.
Even more remarkable, chili and ice cream proved to be
a delicious combination!
The new Lindy Gertie's customers discovered that a bowl of
the hot and spicy chili followed by a cool, refreshing ice cream was indeed a unusually
satisfying experience.
About b.good
The idea came from the company’s founders: two best friends who grew up eating wholesome, flavorful, good-for-you food, lovingly cooked in their uncle’s kitchen. It was comfort food made with farm-fresh ingredients that left you feeling good inside and out (and long after you licked your plate). The same kind of food B.GOOD happily serves today.
B.GOOD's first location was in Boston, MA. But it didn’t take long for our roots to spread throughout the city (then the Greater Boston area, Rhode Island, Connecticut, New Hampshire and Maine!) - bringing homemade, hearty meals to whomever had an appetite for great taste and good vibes.
Today, B.GOOD is still serving up wholesome, honest food that makes people feel GOOD all across New England. We work with more farmers, bakers and growers than ever. We serve a whole lot more than just burgers and can cater and deliver it right to your doorstep.
B.GOOD first launched in 2004 with the premise of bringing clean, natural and locally sourced food to everyone.We call it FOOD WITH ROOTS. It’s food with heritage and origin, homemade, shared with family and friends and grown by communities. Our mission has allowed us to be one of the fastest growing brands in the industry! We currently have 60+ locations in the United States, Canada, Germany and Switzerland and expected to reach 70+ locations by 2018.
Seeking new franchise units throughout the U.S., Eastern Europe and Western Europe.