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Below is an in-depth analysis and side-by-side comparison of Lindy - Gertie's vs Tin Drum Asia Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $49,000 - And Up | $400,800 - $617,250 |
Franchise Fee | $9,500 | $49,000 - $99,000 |
Royalty Fee | - | 6% |
Advertising Fee | 2% | 1.5% |
Year Founded | - | 2003 |
Year Franchised | - | 0 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | 50% of franchise fee |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | - |
Support | - | - |
Marketing | - | - |
Operations | - | We prefer to be located in lifestyle centers or mixed-use developments with lots of foot traffic and a good mix of other national and local tenants. We will also consider well-positioned neighborhood shopping centers; urban/downtown locations with strong daytime population and foot traffic; and areas near college and university campuses. |
Expansion Plans |
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US Expansion | - | No |
Canada Expansion | - | - |
International Expansion | - | - |
In 1974, businessman Joseph Yesutis fulfilled a life-long dream by purchasing the Lindy's Chili Company and the Gertie's Ice Cream Company. This dream, however, did not include putting the two concepts together. Only after analyzing the unique qualities of each business did he conceive of his remarkable innovation.
Lindy's Chili was drawing huge lunch and dinner crowds, but slowed in the evenings. On the other hand, Gertie's Ice Cream did great business in the evenings when customers crowded in.
Additionally, there was seasonal factors that effected business. Cold Chicago winters bolstered chili sales, while ice cream sales declined. And, of course, in the summer, ice cream soared past chili sales.
Combining the two companies into a single specialty food business initially drew many puzzled looks.Even more remarkable, chili and ice cream proved to be
a delicious combination!
The new Lindy Gertie's customers discovered that a bowl of
the hot and spicy chili followed by a cool, refreshing ice cream was indeed a unusually
satisfying experience.