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Below is an in-depth analysis and side-by-side comparison of Buscemi's Pizza vs Happy's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $36,000 - $55,000 | $336,500 - $608,000 |
Franchise Fee | $10,000 | $35,000 |
Royalty Fee | $700/ month | 1.5K/mo |
Advertising Fee | - | Up to 1% |
Year Founded | 1955 | 1996 |
Year Franchised | 0 | 2007 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates. |
Support | - | Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet. |
Marketing | - | We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence. |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | Yes |
International Expansion | - | - |
Buscemi’s present competition comes from single unit operators of party stores. Consequently, as the only party store chain of any real size in Michigan, Buscemi’s has for years enjoyed a good measure of leadership in the Southeastern Michigan marketplace.
Management believes the superior food products and services offered in the Buscemi’s Party Shoppes, if coupled with greater marketing and advertising, could place the Company in a truly dominant position in Michigan. If rapid growth can be attained in the Michigan market area, Buscemi’s may eventually consider expansion into the national market for party and convenience stores.
Growth in Michigan will be through the conversion of existing party and liquor stores in southeastern Michigan, which hold state liquor, beer and wine licenses, and lottery licenses. New licenses are becoming increasingly difficult to obtain, so the purchase of an existing license is a much surer method. These stores will then be converted by remodeling with a new Buscemi’s decor package, signage and menu. The Submarine sandwiches. Such stores can be converted to the Buscemi’s concept and reopened in as little as 60-90 days.
The initial focus for selling new franchises will be accomplished through store conversions and offering reduced franchise fees and royalty payments to persons who convert their stores to Buscemi’s Party Shoppes.