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Below is an in-depth analysis and side-by-side comparison of Southern Maid Donuts vs CHURROMANIA including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $64,000 - $227,000 | $135,000 - $335,000 |
Franchise Fee | $5,000 | $30,000 |
Royalty Fee | - | 8% |
Advertising Fee | - | - |
Year Founded | - | 1997 |
Year Franchised | - | 1998 |
Term Of Agreement | - | 5 years |
Term Of Agreement | - | 5 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | Corporate Office and In-store 10 days. |
Support | - | Central Purchasing Field Operation Evaluation Field Training Initial Store Opening Inventory Control |
Marketing | - | Ad Slicks, Brochures, Catalogs, Coupon/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show, Exhibits, Videos, Churro Truck and Community involvement.. Additional Services: Grand Opening, In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies. |
Operations | - | Average Number of Employees: 6 Full-time. Passive Ownership: Allowed. |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
Southern Maid Donuts began in 1937 by Mr. and Mrs. J.B. Hargrove. A
young couple coming out of the throws of the Great Depression, they
created Southern Maid because they saw the need in the market for
quality donuts. They created their own recipes, which have stood the
test of time. Quality ingredients and uncompromised procedures are
reason for the continued success of the Hargrove family to this very
day.
The product was so well accepted that besides selling donuts in their
privately owned shops that they were sought out by individuals wanting
to use Southern Maid products in their own bakeries and stores. The
Hargrove couple began to license their trademark and to help individuals
realize their dreams of owning their own businesses. Today, Southern
Maid is used in over 100 stores.
The Southern Maid name came about because of being from the South. Mr.
and Mrs. Hargrove wanted a name that encompassed a feeling as well as
humble southern traditions and memories. Part of this Southern Maid tradition was a large sponsorship for several years of the Louisiana
Hayride Show in Shreveport, Louisiana. Many a young entertainer sang the
praises of Southern Maid Donuts. An interesting note: Elvis did the
only commercial of his life for any product on November 6th, 1954 for Southern Maid Donuts. He sang the jingle. "You can get them piping hot
after 4 P.M., you can get them piping hot, Southern Maid Donuts hits the
spot, you can get them piping hot after 4 P.M." Elvis frequented the
Shreveport store for donuts on his visits to the Louisiana Hayride.
Other entertainers that sang the praises of Southern Maid include Minnie
Pearl, Johnny Horton, and Johnny Cash. The Johnny Cash version was
released on the Best of the Louisiana Hayride Volume 4.
Southern Maid products are also used institutionally in the form of
pancake and muffin mixes. The Hargroves had created a pancake mix for
home use. Over time, the mix was given to friends and family members.
The requests for the mix got so large that they began to package it in
50-pound bags for selling to hotels and restaurants.
Southern Maid has remained a tradition in the South because of the
continued use of quality ingredients and procedures. We have been family
owned since inception in 1937. Though Mr. and Mrs. Hargrove have since
passed on, Southern Maid has evolved into the second and third
generations of family ownership and management.
"We have reinvented the Churro to compete", says Ariel Acosta-Rubio, Founder-CEO of CHURROMANIA, at the Dolphin Mall Store in Miami, Florida. Can the churro displace the doughnut and the cinnamon roll in the United States? What began as a family business in an eastern coastal town in Venezuela has become a transnational franchise with more than 100 stores. Now, its owners and founders Ariel Acosta-Rubio and Maria Alejandra Bravo De Acosta-Rubio are betting that they will be able to turn a modern version of the traditional Spanish pastry into the most innovative dessert sold in Florida and worldwide. "We have rescued the churro. We have reinvented it to compete with any other kind of fast food", says Acosta-Rubio, founder-CEO of CHURROMANIA, the Venezuelan franchise with international headquarters on Miami's Brickell Avenue. Just as other franchises have exported the U.S fast-food culture to Latin America, Latin American fast-food franchises are slowly bringing the flavors of their countries to U.S taste buds. As the United States' Hispanic population and its purchasing power grow, the major metropolitan areas are ready to absorb the new Latin American fast-food offerings, says Marcel Portman, vice president for global development with the International Association of Franchises, a commercial group in Washington, D.C. In 2001 CHURROMANIA opened it's first store in the United States at Dolphin Mall in Miami Florida, and since then, at Miami International Mall, Westland Mall, Pembroke Lakes Mall; Broward Mall, Southland Mall, Dadeland Mall, Coral Square Mall, Walmart Super Store at Pembroke Pines, The Churromania Truck and Sawgrass Mills Mall; in Orlando Florida Festival Bay Mall and Florida Mall CHURROMANIA has expanded upon the basic churro, offering: BIG MANIA sprinkled with sugar or cinnamon and filled with dulce de leche, chocolate, guava, cream cheese, strawberry, caramel, sweet condensed milk, hazelnut chocolate (Nutella). TWIST MANIA: choose up to two toppings: sugar, cinnamon , dulce de leche, chocolate, guava, cream cheese, strawberry, caramel, sweet condensed milk, hazelnut chocolate (Nutella). CRISPY MANIA sprinkled with sugar or cinnamon. A TRADITION IN SPAIN Eaten with hot chocolate or cafe con leche, the churro is a tradition inherited from Spain. CHURROMANIA is also present in the following countries: Colombia, Panama , Peru, Aruba, Dominican Republic and Venezuela.