Vapiano vs The Wine Loft Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Vapiano vs The Wine Loft including start-up costs and fees, business experience requirements, training & support and financing options.

Company Overviews

About Vapiano

If You Love the European Lifestyle You Will Love Vapiano Somewhere between the nicest of fast casual and hippest of casual dining restaurants is Vapiano. Defining the future of fresh casual - a new and refreshing niche in the restaurant industry - Vapiano is an innovative European concept serving made-to-order fire roasted pizzas, fresh, house-made pasta and hand tossed gourmet salads. Already a hit in Europe, with 17 open locations and another 100 in development worldwide, Vapiano puts a new spin on the dining experience with its urban upscale Italian decor and its modern customer service. Guest Experience Vapiano is a fast casual restaurant with a twist - customers use a "chip card" to personally order their food or drinks from the bar or from the individual fresh pizza, pasta or salad stations. With this new innovative technology, Vapiano is going to change the way restaurants do business!

About The Wine Loft

The Wine Loft's chic modern decor and relaxing ambiance promote memorable experiences that turn customers into life-long partners. The first Wine Loft opened in New Orleans in March of 2003. In an effort to share its success, Doyle International decided to allow others to enjoy ownership opportunities of the brand. In 2006, the first Wine Loft franchise opened with incredible success. By early 2012, we expect to have 15 franchises and 7 corporate-owned locations across the country. Our goal was to create a relaxing atmosphere where people could get together and enjoy a great food and wine experience. To that effect, we combined wine, spirits, beer and sophisticated cuisine with efficient, friendly service. This thoughtful combination would ideally facilitate positive and memorable social interactions between our guests, making them long to return. TARGET MARKET Our target market and most loyal demographic segment consists of females aged 25-50 years. The Wine Loft enjoys great synergy with upscale restaurants, spas, salons, and women’s retailers and boutiques; it is also a popular destination for private and corporate events. FLEXIBILITY Our concept has the flexibility to afford each site the ability to develop its own unique design footprint. DESIRABLE LOCATIONS The following features have proven to be our best achievers: * Historic building with "loft" architectural features, exposed brick, high ceilings, wooden posts/beams * Street level of residential, hotel and office properties * End cap or pad site locations of high-end strip centers * Centers with unique architectural features * Lifestyle centers * Traditional neighborhood developments SIZE * 2,500 to 4,000 square feet. * Must have minimum 18-foot ceilings (desired height for mezzanine). * Adjacent outdoor patio area(s) totaling no less than 1,000 square feet