Clarion vs Aloft hotels Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Clarion vs Aloft hotels including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Clarion Franchise
Aloft hotels Franchise
Investment $519,750 - $2,771,599$10,358,360 - $26,620,860
Franchise Fee $40,000$185,050 - $258,650
Royalty Fee 4.25%5.5%
Advertising Fee 3.25%-
Year Founded 1963-
Year Franchised 1987-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee --


Business Experience Requirements
 
Clarion Franchise
Aloft hotels Franchise
Experience --

Financing Options
 
Clarion Franchise
Aloft hotels Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Clarion Franchise
Aloft hotels Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans
 
Clarion Franchise
Aloft hotels Franchise
US Expansion -Yes
Canada Expansion --
International Expansion -Yes

Company Overviews

About Clarion

Choice hotel's full service brand.
The franchise offered is for the rights to own and/or operate a
CLARION HOTEL, CLARION INN, CLARION INN & SUITES, CLARION SUITES, or
CLARION RESORT ("CLARION”) hotel business or a CLARION POINTE ("CLARION
POINTE”) hotel business.

About Aloft hotels

Aloft Hotels caters to today’s modern traveler who craves jet-setting style and a vibrant social scene at an affordable price. Urban-inspired design, accessible technology and innovative programing centering on music and F&B make Aloft unique to the traditional hotel landscape.

The total investment necessary to begin operation of a newly-constructed prototypical Aloft Hotel, excluding the cost of real estate and related costs (building permit, tap, and impact fees), ranges from $10,358,360 to $21,797,660 for an 80 to 110-guestroom Aloft Hotel to $13,906,160 to $26,620,860 for a 120 to 150-guestroom Aloft Hotel. This includes approximately $185,050 to $258,650 that must be paid to the franchisor or an affiliate.