Cobblestone Inn and Suites vs Trademark Collection Hotel Franchise Comparison

Cobblestone Inn and Suites are unique properties that offer superb curb appeal which gives our arriving guests a wonderful sense of arrival. These properties feature state of the art technology that allows for exceptional operation and marketing functionality. All guest rooms are enhanced with telecommunications and advanced business-oriented amenities such as high speed wireless internet access in all of the guest rooms and public spaces. Since our guest mix includes equal parts of leisure guests and business travelers, Cobblestone Inn and Suites helps our properties stay balanced seven days a week. Cobblestone is filling the lodging needs of many smaller communities by introducing our upper mid-scale all new build brands. This cohesive approach of community and entrepreneurship provides the catalyst for success for all shareholders. Cobblestone Inn and Suites' is "Paving the Future of Hotel Ownership"

The total investment necessary to begin operation of a Cobblestone Inn and Suites franchised business is between $3,492,499 and $8,738,497 for a newly constructed hotel. This includes between $52,999 and $77,997 that must be paid to the franchisor or its affiliate(s).

The total investment necessary to begin operation of a Cobblestone Inn and Suites franchised business is between $64,799 and $1,658,797 for the conversion of an existing hotel. This includes between $52,999 and $77,997 that must be paid to the franchisor or its affiliate(s).

Trademark Collection by Wyndham is the Company's fastest-growing brand, and experienced a 19% growth in rooms year-over-year as of December 31, 2019.  The growth comes at a time when soft brands have strong appeal for independent owners seeking the support of a branded partner as the travel industry prepares for recovery of domestic, leisure travel. With Trademark Collection, hoteliers gain access to Wyndham's 83 million Wyndham Rewards loyalty members and the company's global distribution network without having to sacrifice their properties' own unique branding and identities. As a leader in economy and midscale lodging, Wyndham is uniquely positioned to champion hoteliers in these segments, helping them compete in an ever-changing distribution environment with brand-backed support. With over 15,000 independent economy and midscale hotels in the U.S., converting independent hotels to Wyndham brands remains an important source of consistent rooms. Wyndham has a proven track record of growing net rooms during lodging cycle downturns, fueled by the strong value proposition across its portfolio of well-known brands. In the first quarter, Wyndham's conversion pipeline increased 8% globally year-over-year. 

The success of its owner base is critical to Wyndham's business, and the Company is taking an owner-first approach to endurance and recovery in the wake of COVID-19 crisis. Wyndham is assisting owners by suspending certain fees, providing payment relief and deferring property improvement plans for nonessential brand standards in an effort to reduce operating costs in the near term while the industry recovers. The Company also took efforts to secure government assistance for franchisees, partnering with industry organizations to advocate on their behalf while guiding them through available relief, like the CARES act.

Wyndham has also expanded its relationship with industry leader Ecolab on requiring consistent use of Ecolab's EPA-approved disinfectants in guestrooms and public spaces nationwide.

The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel for a new construction project ranges from $8,087,199 to $12,854,531.

The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel if you already own a facility ranges from $198,558 to $4,409,581. Land acquisition costs are not included in these ranges. The above amounts include a range of $43,400 to $74,725 that must be paid to the Franchisor or its affiliate(s).