Honest-1 Auto Care vs Automotive Art Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Honest-1 Auto Care vs Automotive Art including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

Honest-1 Auto Care Franchise
Automotive Art Franchise
Investment $206,650 - $659,150$175,000 - $520,000
Franchise Fee $45,000N/A
Royalty Fee 6%5%
Advertising Fee 1%2% local + 1%
Year Founded 2003-
Year Franchised 2003-
Term Of Agreement 2010 years
Term Of Agreement 2010 years
Renewal Fee 25% of franchise fee at the time of renewal-

Business Experience Requirements

Honest-1 Auto Care Franchise
Automotive Art Franchise

An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations.


Financing Options

Honest-1 Auto Care Franchise
Automotive Art Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/Yes-/-
Payroll -/Yes-/-

Training & Support

Honest-1 Auto Care Franchise
Automotive Art Franchise
Training On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training -

There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform

Marketing Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app -

The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided.


Expansion Plans

Honest-1 Auto Care Franchise
Automotive Art Franchise
US Expansion Yes-
Canada Expansion --
International Expansion --

Company Overviews

About Honest-1 Auto Care

Honest-1 is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information and to inquire about available franchise opportunities, visit www.honest-1.com. Honest-1 Auto is growing rapidly and has an opportunity for you.

Veteran Incentives  $5,000 off franchise fee

About Automotive Art

Automotive Art is the Caribbean's largest Auto-Care retailer of car enhancement products and services. With its corporate headquarters in Barbados, it currently operates in over 20 countries with 27 stores throughout the Caribbean, Latin America, Central and South America.Automotive Art is a one-stop superstore and service centre offering a wide choice of quality brands including accessories, batteries, car care products, paint and ancillaries, tools, tyres, wheels and the services to install them. Our Vision is to be the leading retailer of automotive enhancement products and services to our customers.