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Updated RecentlyHonest-1 Auto Care vs Active Green + Ross Tire & Auto Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Honest-1 Auto Care vs Active Green + Ross Tire & Auto including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $206,650 - $659,150 | $130,000 - $225,000 |
| Franchise Fee | $45,000 | $25,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 1% | 2.5% |
| Year Founded | 2003 | 1982 |
| Year Franchised | 2003 | 1983 |
| Term Of Agreement | 20 | - |
| Term Of Agreement | 20 | - |
| Renewal Fee | 25% of franchise fee at the time of renewal | - |
Business Experience Requirements |
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| Experience | An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training | Our initial training program is tailored to the needs of the individual. You do not require prior automotive experience to own an Active Green + Ross Tire & Automotive Centre store. If you make a commitment to your business and have drive along with desire, you will be successful. Our initial training will provide you with the necessary knowledge and experience to serve your customers and operate your shop to our standards. From time to time throughout the year, we will provide you with courses that are necessary to keep abreast of the latest changes in technology. From time to time you may be offered courses on other topics such as proper telephone management, personnel management, record keeping, financial analysis, etc. |
| Support | There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Active Tire & Auto Centre Inc. provides you with an area manager who is our field representative. Their responsibility is to assist you and to be available as required, offering administrative, operational and technical support. Our Head Office group works as a tight team to provide assistance to all franchisee's with any concerns that arise. Equipment requirements and costs, advertising assistance, marketing, business knowledge, employee recruiting, accounting and financial advice are just a few of the area's that we get involved in with our Franchisee's. |
| Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided. | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Honest-1 Auto Care
Honest-1 is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information and to inquire about available franchise opportunities, visit www.honest-1.com. Honest-1 Auto is growing rapidly and has an opportunity for you.
Veteran Incentives $5,000 off franchise fee
About Active Green + Ross Tire & Auto
In North America, franchising has become a popular way of getting into business. This trend has been attributed in part to the general principle behind franchising, which is: "start with a system that has a track record, a defined market and controls in place. One that demonstrates the potential to provide a good profit margin in purchasing and has an aggressive advertising strategy. Combine these elements with the selection of a motivated franchisee, whose on-site presence assures responsible control, and the franchise should succeed." This principle will hold true with a total commitment by all the 'franchise team' members and a continual open line of communication with the franchisor.Active Green + Ross Tire & Automotive Centre is proud to be a firm proponent of this concept and we invite you to become part of our franchise team.