Honest-1 Auto Care vs Wilhelm Automotive Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Honest-1 Auto Care vs Wilhelm Automotive including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Honest-1 Auto Care Franchise
Wilhelm Automotive Franchise
Investment $206,650 - $659,150$118,400 - $302,500
Franchise Fee $45,000$35,000
Royalty Fee 6%-
Advertising Fee 1%-
Year Founded 2003-
Year Franchised 2003-
Term Of Agreement 20-
Term Of Agreement 20-
Renewal Fee 25% of franchise fee at the time of renewal-


Business Experience Requirements

 
Honest-1 Auto Care Franchise
Wilhelm Automotive Franchise
Experience

An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations.

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Financing Options

 
Honest-1 Auto Care Franchise
Wilhelm Automotive Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/Yes-/-
Payroll -/Yes-/-

Training & Support

 
Honest-1 Auto Care Franchise
Wilhelm Automotive Franchise
Training On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training -
Support

There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform

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Marketing Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app -
Operations

The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided.

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Expansion Plans

 
Honest-1 Auto Care Franchise
Wilhelm Automotive Franchise
US Expansion Yes-
Canada Expansion --
International Expansion --

Company Overviews

About Honest-1 Auto Care

Honest-1 is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information and to inquire about available franchise opportunities, visit www.honest-1.com. Honest-1 Auto is growing rapidly and has an opportunity for you.

Veteran Incentives  $5,000 off franchise fee

About Wilhelm Automotive

Wilhelm Automotive is a comprehensive automotive mechanical repair facility. With state of the art systems and over 80 years of experience they are an industry leader. National and local awards for service excellence including being recognized as a Motor Age national "Top Shop". Services include: *Maintenance - Including: Oil, Lube, Filter, Ignition, Fluids, distributors, etc. (also including "UnderCar Services" *Repair - Including: Heating and Cooling, Radiators, heavy-Duty Servics, Overhaul, general maintenance and everything in between *Diagnostics - Including: Electrical, Electronic Systems, Computer, Emissions, Controls, etc. *General - Including: Domestic and Import, Gas or Diesel, Off-Road *Misc Services such as, Towing to the shop, fuel economy, tires, pre-purchase inspections, pre-trip inspections, etc. *Fleet Services