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Below is an in-depth analysis and side-by-side comparison of Honest-1 Auto Care vs Onsite Recon including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $206,650 - $659,150 | $80,996 - $120,111 |
Franchise Fee | $45,000 | $22,500 |
Royalty Fee | 6% | No less than 9% |
Advertising Fee | 1% | 2% Nat'l 3% Local |
Year Founded | 2003 | - |
Year Franchised | 2003 | - |
Term Of Agreement | 20 | 5 years +5+5+5 |
Term Of Agreement | 20 | 5 years +5+5+5 |
Renewal Fee | 25% of franchise fee at the time of renewal | - |
Business Experience Requirements |
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Experience | An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations. | You don�t need to have specific experience in the auto repair industry to become a franchise owner with Onsite Recon. We look for people who are motivated, optimistic, and who have some general business experience. Some background in customer service or sales would also be helpful for building relationships with customers in your territory. We also prefer franchise owners who will be directly involved in the operations and growth of their Onsite Recon franchises. We expect that franchisees have the right amount of capital to invest in the business. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/Yes | -/- |
Start-up Costs | -/Yes | -/- |
Equipment | -/Yes | -/- |
Inventory | -/Yes | -/- |
Receivables | -/Yes | -/- |
Payroll | -/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training | We will provide you with up to 20 days of pre-opening, corporate-based training to you as the franchise owner and one other individual you designate. We will also provide you with up to four days of on-site training within 60 days of commencement of operations, to assist with marketing, sales strategies, providing services, and more, to ensure that you are up and running, and following our prescribed standards of operation. |
Support | There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | You will have access to all Onsite Recon's exclusive trademarks, equipment, products and procedures. We'll also present you with a copy of our confidential operations manual to help you run your franchise business properly on a day-to-day basis. |
Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided. | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | - | - |
Honest-1 is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information and to inquire about available franchise opportunities, visit www.honest-1.com. Honest-1 Auto is growing rapidly and has an opportunity for you.