Honest-1 Auto Care vs DPF Alternatives Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Honest-1 Auto Care vs DPF Alternatives including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Honest-1 Auto Care Franchise
DPF Alternatives Franchise
Investment $206,650 - $659,150$45,000 - $141,500
Franchise Fee $45,000$10,000 - $25,000
Royalty Fee 6%$750/mo.
Advertising Fee 1%$300/mo.
Year Founded 20032013
Year Franchised 20032016
Term Of Agreement 20-
Term Of Agreement 20-
Renewal Fee 25% of franchise fee at the time of renewal-


Business Experience Requirements

 
Honest-1 Auto Care Franchise
DPF Alternatives Franchise
Experience

An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations.

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Financing Options

 
Honest-1 Auto Care Franchise
DPF Alternatives Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/Yes-/-
Payroll -/Yes-/-

Training & Support

 
Honest-1 Auto Care Franchise
DPF Alternatives Franchise
Training On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training -
Support

There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform

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Marketing Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app -
Operations

The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided.

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Expansion Plans

 
Honest-1 Auto Care Franchise
DPF Alternatives Franchise
US Expansion YesYes
Canada Expansion --
International Expansion -Yes

Company Overviews

About Honest-1 Auto Care

Honest-1 is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information and to inquire about available franchise opportunities, visit www.honest-1.com. Honest-1 Auto is growing rapidly and has an opportunity for you.

Veteran Incentives  $5,000 off franchise fee

About DPF Alternatives

"DPF
DPF Alternatives has franchise opportunities available with many markets selling quickly. If you are interested in joining a highly resilient, fast growing niche market, and you like being part of a team, the largest Diesel Particulate Filter service company in the country would like to welcome you with open arms. Our DPF Alternatives family is always looking for great team players who want to make a difference.

Veteran Incentives  25% off franchise fee

#361 in Franchise 500 for 2021.  Not in Franchise 500 for 2020.