Murphy's Deli vs Capriotti's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Murphy's Deli vs Capriotti's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Murphy's Deli Franchise
Capriotti's Franchise
Investment $175,200 - $827,500$380,000 - $660,413
Franchise Fee $25,000$30,000 - $40,000
Royalty Fee 6%6%-7%
Advertising Fee -3%
Year Founded 19931976
Year Franchised 19961987
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Murphy's Deli Franchise
Capriotti's Franchise
Experience --

Financing Options

 
Murphy's Deli Franchise
Capriotti's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/-No/Yes
Start-up Costs -/-No/Yes
Equipment -/-No/Yes
Inventory -/-No/Yes
Receivables -/-No/Yes
Payroll -/-No/Yes

Training & Support

 
Murphy's Deli Franchise
Capriotti's Franchise
Training -Within two months prior to your opening, you will complete the 3 level Capriotti's University training program including on-line training, three weeks of in-store training and one week of classroom offered at our corporate headquarters in Las Vegas, Nevada. Your visit will give you the full flavor of the Capriotti's experience. On-The-Job Training: 270 hours Classroom Training: 49 hours
Support -Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing -Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations --

Expansion Plans

 
Murphy's Deli Franchise
Capriotti's Franchise
US Expansion -Yes
Canada Expansion --
International Expansion -Yes

Company Overviews

About Murphy's Deli

The Murphy's Deli concept utilizes three core principles for continuous profitability and customer satisfaction. First, our menu choices make each meal an adventure. We offer colossal, two-handed sandwiches along with guiltless, low-carb, low-fat options. For instance, our menu varies from muffalettas, deli classics, delicious salads and desserts to gourmet coffee and fresh juices. Second, we use a wide selection of breads, hand-sliced meats and cheeses to create any of our twenty three incredible sandwiches. Our ingenious combination of fresh, unique ingredients and condiments consistently causes our customers to remember yesterday's lunch with a smile when today's lunch break rolls around. Third, we make each Murphy's Deli the ideal place for patrons to eat with friends or associates. Our goal is to create a fun, colorful, and warm atmosphere in order to enliven the day as well as relax the mind. We have designed each interior layout to function efficiently and successfully in many different types of environments while also reflecting an atmosphere of high standards.
Come join the Murphy's Deli team of food service professionals! We welcome motivated partners to share our success in franchising delicatessen restaurants in the most vibrant cities of North America. Our remarkable growth stems from each of the following factors: the dedication of our corporate staff and franchise owners, our exceptional menu, distinctive atmosphere, effective marketing, and thorough training and preparation of new franchisees.

About Capriotti's

No doubt you've already experienced our amazing high-quality sandwiches and friendly customer service. If you're at all like most of our franchise owners, you instantly fell in love with the incredible food and smiling faces. You thought, "Wow! A Capriotti's franchise would be an incredible opportunity!" That it is! There is no better time than NOW to start exploring that opportunity. It is no secret that Capriotti's is different than the competition: Our food is FRESH and of the BEST quality! Our turkey and roast beef are homemade. That's what makes them taste so good! We have a UNIQUE menu with specialty subs that keep customers coming back! We consider our franchise owners to be family and provide ongoing support to make your business successful.

The total investment necessary to begin operation of a Capriotti's restaurant ranges from $380,000 to $660,413. This includes $61,000 that must be paid to the franchisor or affiliate.
If you want development rights, you must pay us a development fee equal to $30,000 (the initial franchise fee for the first Restaurant), plus the $6,000 Development Services Fee for the first Restaurant, plus a deposit of 33% of the initial franchise fee (which is $30,000) for each additional Restaurant you commit to develop. The total investment necessary to begin operation if you acquire development rights (with a minimum required commitment of 3 Capriotti's restaurants) is $390,000 to $670,413. This includes $71,000 that must be paid to the franchisor or affiliate.
Veteran Incentives  15% off franchise fee


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