Downtowner Inns vs Trademark Collection Hotel Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Downtowner Inns vs Trademark Collection Hotel including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Downtowner Inns Franchise
Trademark Collection Hotel Franchise
Investment $133,600 - $2,602,000$198,558 - $12,854,531
Franchise Fee $6,000 - $16,000N/A
Royalty Fee 3%-
Advertising Fee 2.5%-
Year Founded 19822017
Year Franchised 19822017
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Downtowner Inns Franchise
Trademark Collection Hotel Franchise
Experience --

Financing Options
 
Downtowner Inns Franchise
Trademark Collection Hotel Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Downtowner Inns Franchise
Trademark Collection Hotel Franchise
Training --
Support --
Marketing Hospitality International's Marketing Team works in concert with the Franchise Development Team for the purpose of finding new resources to attract new guests and to retain the current guest base of our franchised locations. In addition, the two teams collaborate to discover creative and cost effective ways to promote Hospitality International's five brands to encourage brand recognition and loyalty. Increasing Reservations is a key component of the Marketing Department's responsibility. Therefore, Corporate Discount Programs, Advertising and E-commerce efforts all combine to support and enhance our Reservation Services. -
Operations --

Expansion Plans
 
Downtowner Inns Franchise
Trademark Collection Hotel Franchise
US Expansion -Yes
Canada Expansion -Yes
International Expansion -Yes

Company Overviews

About Downtowner Inns

Downtowner Inns and Downtowner Inns & Suites are generally limited service facilities in city centers or downtown locations that seek an economy level room rate.

 
These locations are made visible to potential guests from around the globe who seek to find clean, comfortable lodging at a price that represents great value in the local market.
 
Owners who seek to maximize the "bottom line" of their investments and maintain the ability to manage their own facilities and room rates have long chosen the Downtowner Inns brand.
 
With Downtowner Inns, you can also rely on personal and prompt common sense service.

About Trademark Collection Hotel

"Trademark

Trademark Collection by Wyndham is the Company's fastest-growing brand, and experienced a 19% growth in rooms year-over-year as of December 31, 2019.  The growth comes at a time when soft brands have strong appeal for independent owners seeking the support of a branded partner as the travel industry prepares for recovery of domestic, leisure travel. With Trademark Collection, hoteliers gain access to Wyndham's 83 million Wyndham Rewards loyalty members and the company's global distribution network without having to sacrifice their properties' own unique branding and identities. As a leader in economy and midscale lodging, Wyndham is uniquely positioned to champion hoteliers in these segments, helping them compete in an ever-changing distribution environment with brand-backed support. With over 15,000 independent economy and midscale hotels in the U.S., converting independent hotels to Wyndham brands remains an important source of consistent rooms. Wyndham has a proven track record of growing net rooms during lodging cycle downturns, fueled by the strong value proposition across its portfolio of well-known brands. In the first quarter, Wyndham's conversion pipeline increased 8% globally year-over-year. 
The success of its owner base is critical to Wyndham's business, and the Company is taking an owner-first approach to endurance and recovery in the wake of COVID-19 crisis. Wyndham is assisting owners by suspending certain fees, providing payment relief and deferring property improvement plans for nonessential brand standards in an effort to reduce operating costs in the near term while the industry recovers. The Company also took efforts to secure government assistance for franchisees, partnering with industry organizations to advocate on their behalf while guiding them through available relief, like the CARES act.
To support its franchisees as travel picks up again, Wyndham previously announced a long-term, multi-faceted initiative in the U.S. to build confidence among guests. The initiative, dubbed "Count on UsSM" will immediately focus on further elevating health and safety protocols at Wyndham hotels in the wake of COVID-19, shoring up critical supply chains and introducing new standards, training and guidelines grounded in guidance from the U.S. Centers for Disease Control and Prevention.
Wyndham has also expanded its relationship with industry leader Ecolab on requiring consistent use of Ecolab's EPA-approved disinfectants in guestrooms and public spaces nationwide.

The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel for a new construction project ranges from $8,087,199 to $12,854,531.
The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel if you already own a facility ranges from $198,558 to $4,409,581. Land acquisition costs are not included in these ranges. The above amounts include a range of $43,400 to $74,725 that must be paid to the Franchisor or its affiliate(s).