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Updated RecentlySertinos Coffee Shops vs Starbucks Coffee Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Sertinos Coffee Shops vs Starbucks Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $208,950 - $288,625 | N/A |
| Franchise Fee | $35,000 | N/A |
| Royalty Fee | 6% | - |
| Advertising Fee | 1% | - |
| Year Founded | - | - |
| Year Franchised | - | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Have you got what it takes? Opening a Starbucks franchise is a great opportunity and it's also hard work. We want your commitment to the Starbucks brand and promise, so we are looking for people with the same passion for coffee and drive to deliver excellent service as we have! If you meet each of the below criteria, then we would like to talk to you about your Starbucks opportunity: *Have a passion for coffee and our brand. *Have current Food and Beverage experience and run your own multi-site business. *Have strong leadership skills and high standards of communication. *Want to operate multiple locations and have the infrastructure and backing to open 20 stores within the next 5 years. *Have liquid assets of at least £500,000 and can secure your own financing. *Will be an ambassador for the Starbucks brand in your local market. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Our comprehensive training programs consist of two main parts: an up to five-day classroom-style program and an up to 14-day session of in-store training. For the classroom training, you get to come out to our corporate offices. Here, you will focus on learning management and operational skills. We will give you a review of all the information in the Sertinos Operations Manual. You can later use this manual as a reference guide for your daily store operations, as a problem-solving tool and as an aid for training staff. This training is not only crucial; it is exciting. You'll learn the Ins-and-Outs of: * Hiring and Training * Shop Operations * Personel Management * Customer Service * Advertising * Accounting * Budget Procedures * Security * Beverage Recipes * Marketing * Purchasing * Inventory Control * Equipment Usage * Maintenance * Retail sales of whole bean and home brewing accessories Then it's on to training your staff. Your employees are critical in maintaining high customer satisfaction. Once you have been trained in the Sertinos operating system, it will be easier to influence and guide others with your knowledge and enthusiasm. In-store training prior to your store opening, will not only help your opening day go smoothly, but will also serve as a means of increasing your store's long-term performance. We will spend much of our time teaching you how to make our various menu items-getting you to where it seems you've been doing it for 20 years. | The process to become a Starbucks franchisee involves attending a three-day workshop at the regional headquarters in Amsterdam |
| Support | - | Our dedicated Starbucks team provides both initial and ongoing support in the form of store design, store development, training, marketing, performance measurement, operations and business consultation. The full range of Starbucks products is all part of the program, including the food range, in line with the size and format of your store. We will also provide you with the tools and manuals you require to successfully build and operate a Starbucks store. All of this allows you the opportunity to leverage the power of our global coffee brand to create your ideal store. Retail Design Experts We pride ourselves on innovation and our development experts have mastered the art of designing retail spaces that consistently leverage the power of the Starbucks brand. We will provide a Starbucks store layout that fits within your environment and supports your expected sales volume. Our business development team have proven process and skills in both opening and running a successful store therefore you'll receive the same support as one of our own retail stores. Operating store manuals to enable the smooth day to day management of the store, including product information health and safety requirements. Staff Training so that your store partners can become Coffee Masters, knowing the ins and outs of all things coffee as our store partners do. They'll also receive the right training to help deliver world class customer service. Innovative Marketing Support tailored to our retail coffee environment, aimed to set us apart from the competition, through up to date marketing solutions focused around our consumer insights. Supportive operations and business consultation to help set you up and maintain your store. Financial Information to support you where we can with Business Reviews conducted quarterly |
| Marketing | - | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Sertinos Coffee Shops
Sertinos Coffee Shops are specialty coffee stores presently located in the Western States and Texas with expansion plans throughout the United States. These shops feature premium and organic espresso, brewed coffees, a wide selection of imported loose-leaf teas, and iced drinks such as frappes, iced mochas, espresso milkshakes , Italian sodas, Pastry items such as scones, bagels and muffins.Sertinos Coffee Shops offer whole bean coffee and loose leaf teas, brewing equipment, decorative mugs, travel cups and home brewing accessories.Sertinos Coffee Shops are designed for a warm and relaxed environment catering to the specialty coffee and tea customer. Our stores are positioned to take advantage of the steady growth trend in specialty coffee and tea sales. We are a part of an established hospitality business of quick service restaurants - All American Specialty Restaurants - that started out offering healthy frozen yogurt treats. We've evolved to include ice cream, sandwiches, specialty coffees and more-never forgetting our roots, while staying on top of trends. We are all about hospitality, quality and variety. We have made significant investments in the development of our broad menus and the high quality of our products. We take pride in our ability to serve and please our patrons. Our many years of experience give us the knowledge needed to be able to provide the best quality offerings. We want to impart that knowledge on to you.
About Starbucks Coffee
In Canada and U.S.A You Can't Buy a Starbucks Franchise: Here's Why and What You Can
Your Very Own Starbucks Opportunity
Starbucks Coffee
The benefit to you is 40 years experience in the business. We know the coffee market inside out, back to front because we've been sourcing coffee from around the globe for years. We understand our consumers and how they're forever changing, so can share with you our insights, allowing you to create the perfect coffee house experience for everyone.
Expect more than just coffee....
To say we are experts in coffee is true, but Starbucks is not just about coffee. We believe in the whole experience and everything that makes that experience unique, from the moment you walk in the door to when you leave. We're continually striving to improve our coffee house experience ensuring our customers enjoy the moment and have something they always like. That's why we offer a wide range of Tazo teas, a brand new breakfast range, exclusive bistro boxes, sandwiches and wraps, cakes, pastries and petites to suit anyone's tastes.
Starbucks is about creating the perfect moment for everyone, just the way they like it.
Our involvement in the community
Our community is core to the Starbucks brand and who we are. We believe in helping not only the communities that our stores are in but also the communities from where we buy our coffee. This is built upon the truth that we can use our size and name to really help make a difference. This is not so we can shout about it either, but simply to help other people in our local community make a difference.
We encourage all franchisees to do the same and be active within their own community. Usually, they support community programmes like local junior football teams or issues relating to the environment. So it’s these types of things that help us earn respect within and outside of store, as respect from your local community goes a long way.
Substantial Benefits
By operating a Starbucks store you can build your business by:
- Delivering the undeniable impact of our globally successful retail network.
- Creating a loyal following and helping drive increased footfall.
- Accessing the full use of the Starbucks brand including participation in our national marketing campaigns and:
- Utilising proven operations systems and comprehensive support tailored for your specific needs.
The franchise store program is available in all locations and site types. You will need to demonstrate £500k of liquid assets