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Updated RecentlyBrown's Chicken & Pasta vs WingHouse Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Brown's Chicken & Pasta vs WingHouse including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $155,000 - $2,699,000 | $928,000 - $1,926,000 |
| Franchise Fee | $25,000 | $50,000 - $135,000 |
| Royalty Fee | - | - |
| Advertising Fee | - | - |
| Year Founded | 1949 | - |
| Year Franchised | - | - |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | To be successful as an owner of a WingHouse Restaurant, you need to be passionate about the WingHouse concept; you must embrace the WingHouse Culture & Mission Statement; yourself or your operating partner must have previous full service restaurant operations and ownership experience. At least one of the owners of the WingHouse restaurant must have prior experience operating full service restaurants. The minimum ownership of the operating partner must be at least 10% of the business. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/- | -/- |
| Start-up Costs | No/- | -/- |
| Equipment | No/- | -/- |
| Inventory | No/- | -/- |
| Receivables | No/- | -/- |
| Payroll | No/- | -/- |
Training & Support |
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| Training | Brown's requires that the franchisee complete an extensive eight-week training program that covers all areas of business operations, store maintenance procedures, and marketing/advertising. | - |
| Support | Brown's provides operational specialists who bring with them technical expertise in all areas of business. We also have a staff of marketing, purchasing and financial specialists to assist you. | Restaurant Operations - Benchmarking and Key Operating Metrics; Cost Controls and Operating Manuals Restaurant Technology & Information Systems - Point-of-Sale; Back-of-House Reporting; Remote Access & Monitoring Training - Opening; Staffing; Food Preparation; Policy & Procedures Restaurant Development - Market Planning; Site Selection and Negotiation; Concept Plans; Project Scheduling |
| Marketing | - | Extensive media library using multiple formats to drive guest traffic, average check and repeat guests |
| Operations | Brown's has designed a complete set of forms to facilitate sales accounting, cash control, inventory control, and cost analysis. You can also work with our cost control department and gain weekly insight into your store's profitability. | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Brown's Chicken & Pasta
Brown's Chicken & Pasta is committed to controlled expansion of completely new store sites and the redevelopment of our current restaurant locations. This business practice encourages growth of locally based ownership and management of restaurants. All new franchises awarded will actually be two opportunities in one. The company is in an aggressive redevelopment stage as existing Brown's Chicken & Pasta restaurants are being remodeled and re-tooled to incorporate our new CHICAGO WAY sandwich brand. The introduction of CHICAGO WAY sandwiches to our existing restaurant operation has sparked new sales and customer traffic opportunities. Operating within the same site that houses our primary Brown's Chicken & Pasta restaurant concept, the CHICAGO WAY sandwich menu brings new daypart appeal to the location. Brown's traditional business is largely generated through the evening daypart. The CHICAGO WAY sandwich line opens the lucrative lunch and fringe daypart markets to the franchise. All future franchise development will be a combined Brown's Chicken & Pasta and THE CHICAGO WAY as a single dual-concept operation.
About WingHouse
WingHouse is a full-service, casual dining restaurant. Founded in 1994, the keys to our success have been a focus on excellence in restaurant operations and customer service. Each successful WingHouse location will have the following attributes: Brilliant on the Basics - Highly-Satisfied Repeat Guests The WingHouse Girl - Attractive, Polite and a Big Smile "The Girl Next Door" The Food - High-Quality, Oversized Portions at a Great Value The Atmosphere - Fun, casual, friendly environment The Management - Hands-on Managers that interact with guests and staff. The "mayor" of their market. Our company’s mission statement is to be brilliant on the basics. In our business that means highly satisfied guests. We believe in repeat customers that frequent our establishment often. We emphasize over-sized entrees and a great value. We provide a very casual and relaxed atmosphere, with continuous music throughout our establishment. We operate in a clean and safe environment with strict adherence to our policies and procedures. A main attraction to our store is the "World Famous WingHouse Girl." "The Girl Next Door" that is always polite and always smiling with a great positive outlook on life. If we execute all these ingredients and are "Brilliant on the Basics," we feel that the WingHouse will be a success in any neighborhood.