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Updated RecentlyCountry Kitchen vs Naples Tomato Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Country Kitchen vs Naples Tomato including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $425,000 - $1,685,000 | $1,353,000 - $1,892,500 |
| Franchise Fee | $40,000 | $30,000 |
| Royalty Fee | 4% | 5% |
| Advertising Fee | 3% local + 1% Int'l | 5% |
| Year Founded | 1939 | 2005 |
| Year Franchised | 1958 | 2009 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | What kind of people will run Naples Tomato franchises? Outgoing, independent people who love food and wines as much as we do. Do you� Love making people happy? Want a business that's more than a business - one that provides more than a business-servant relationship? Have very good business acumen? See the value in following a system and building a brand? Plan to spend 25-40 hours a week in the restaurant? Have the right financial resources? Naples Tomato franchises aren't right for everyone; but for those who qualify, the rewards will be great. We are looking for franchise owners for both single-unit franchises and area development agreements. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Our Education and Training programs help you build an enthusiastic Country Kitchen team with a passion for Absolute Guest Satisfaction. Training videos, operations manuals and on-site training crews are just a few of the tools designed to help your restaurant run efficiently as a team. In addition, we offer a 6 to 10 week hands-on training course at a certified training restaurant, new store opening support and Management Leadership Seminars to build and strengthen your management team. | Thorough training in all the significant areas of your business, on-site start-up assistance and periodic visits, and a confidential operations manual to guide your daily operations Guidance in ordering initial supplies, food items and equipment, including specialty equipment such as our automated self-service wine system |
| Support | We will provide on-site visitations with a Franchise Consultant. They will cover topics such as financial performance review, operational evolution, sales building, cost controls, and staff (management and hourly) development providing you with sound business advice and direction. We provide such operational tools like our Recruitment, Selection and Retention Library, our Recipe Card System, and our customized M.O.R.E. Operations Manual. And while you can't replace on-site visits and one-on-one interaction, it's nice to know we have programs in place structured to help you overcome every obstacle along the way. | - |
| Marketing | Our brand-building promotions offer innovative products with excellent profit margins. We provide effective point-of-purchase materials, award-winning menus and multimedia advertising opportunities to support your operation. Additionally, Country Kitchen offers full local restaurant marketing support with our in-house creative team. From grand opening events and simple advertisements to local market research, we help drive the success of you and your operation. | An exciting, comprehensive marketing program, including assistance with developing and implementing effective communications materials and campaigns |
| Operations | With almost 70 years of successful operations, we've just about seen it all. We've created the operational synergies that make us a world-class franchise system. Driving this synergy is our team of seasoned franchise consultants, who provide you with the building blocks for a successful operation. | As a Naples Tomato franchise owner, you'll spend your days watching people enjoy themselves and celebrate good times. You'll finish the day thinking about how many smiles you created. |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Country Kitchen
About Naples Tomato
We regret to announce the closing of Naples Tomato. Your Place for Vine Dining! � Cash in on the hot Mediterranean dining trend! Our Vine Dining� concept is a uniquely American approach to the Mediterranean lifestyle and Italian food that bridges the gap between chain dining and fine dining. In an area with hundreds of restaurants, find out why Naples Tomato was voted best Italian. Franchise owners who love food and wine will enjoy pride of ownership while doing what they love. You'll sample imaginative wines, use award-winning recipes, and network with other local business owners - even rub elbows with an occasional celebrity! Our concept offers broad general appeal with many ways to make money. As a Naples Tomato franchise owner, you'll get: The popular Naples Tomato concept - founded in Naples, Florida and refined with constant feedback from a discerning and well-traveled clientele National and local endorsements A unique go-to-market ecosystem that shortens time-to-success A corporate management team that cares as much about franchise owners' success as they do their own. Wouldn't it be nice to work with a real winner? Since it opened its doors four years ago, the original Naples Tomato restaurant has become an institution in our hometown of Naples, Florida - a favorite of locals and visitors alike. Naples Tomato is one of the most consistently booked restaurants in Naples - a real restaurant town, with more than 600 dining options to choose from. OpenTable diners - the nation's most serious diners - consistently rank us tops in Southwest Florida in multiple categories: Fit for Foodies Hot Spot Most Booked Naples Neighborhood Gem Notable Wine List We've also received glowing reviews and accolades from local and national media, from our own Naples Daily News to The New York Times and Zagat. For the last three years, our wine program has earned the coveted Wine Spectator Best of Award of Excellence - one of only about 800 restaurants worldwide to win the Two-Glass award.