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Updated RecentlyIceberg Drive Inn vs UFood Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Iceberg Drive Inn vs UFood including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $132,500 - $556,000 | $415,500 - $598,500 |
| Franchise Fee | $25,000 | $35,000 |
| Royalty Fee | - | 5% |
| Advertising Fee | - | 2% |
| Year Founded | 1960 | 0 |
| Year Franchised | 2001 | 2014 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | · Minimum liquid assets: $200,000 · Minimum net worth: $350,000 |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | UFood Grill offers all of our franchisees a comprehensive 5-week training program at the UFood Grill University. This program includes a mix of classroom, test kitchen, and live, hands-on store training for 3 people in your organization, one of whom must be your store manager. Our field training team will assist in the opening of each store. |
| Support | - | Ongoing support |
| Marketing | - | UFood Grill offers its franchisees a number of turnkey opening and ongoing marketing programs that will bring customers in the door. In addition, UFood Grill provides materials and promotions that are available through our graphics standards manual and marketing promotions manual available online as well as in hard copy. UFood Grill also has a state-of-the-art loyalty program for franchisees to understand customer behavior and create tailored marketing programs. UFood Grill will also help franchisees track purchasing and analyze customer shopping data. |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Iceberg Drive Inn
The first Iceberg Drive Inn was opened by Lamar Sorensen on April 12, 1960. A local ice cream machine salesman named Hap Vitale had the idea for a building with a distinctive roof that served great milkshakes, burgers and fries. He convinced Lamar to open this concept and Iceberg Drive Inn was born. It was located on the corner of 900 East and 3900 South in Salt Lake City, Utah. The building was originally designed to be moved after a few years as he was only renting the land at the time. Many report that it was the first drive thru in the Salt Lake City area. Lamar insisted that Drive Inn be spelled with two "n’s” as he felt it appeared friendlier to invite people to an "inn” rather than simply a "drive in”.
About UFood
· Site selection
· Submittal of LOI/Lease draft
· Store design
· Construction
· Training
· Grand Opening Support
· Ongoing operational support
· Ongoing marketing support