Iceberg Drive Inn vs b.good Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Iceberg Drive Inn vs b.good including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Iceberg Drive Inn Franchise
b.good Franchise
Investment $132,500 - $556,000$545,000 - $951,000
Franchise Fee $25,000$40,000
Royalty Fee -5%
Advertising Fee -1.5%
Year Founded 19602004
Year Franchised 20012012
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Iceberg Drive Inn Franchise
b.good Franchise
Experience --

Financing Options

 
Iceberg Drive Inn Franchise
b.good Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Iceberg Drive Inn Franchise
b.good Franchise
Training -On-The-Job Training: 146 hours Classroom Training: 40 hours
Support -Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing -Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations -Number of Employees Required to Run: 16

Expansion Plans

 
Iceberg Drive Inn Franchise
b.good Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About Iceberg Drive Inn

The first Iceberg Drive Inn was opened by Lamar Sorensen on April 12, 1960.  A local ice cream machine salesman named Hap Vitale had the idea for a building with a distinctive roof that served great milkshakes, burgers and fries.  He convinced Lamar to open this concept and Iceberg Drive Inn was born.  It was located on the corner of 900 East and 3900 South in Salt Lake City, Utah.  The building was originally designed to be moved after a few years as he was only renting the land at the time.  Many report that it was the first drive thru in the Salt Lake City area.  Lamar insisted that Drive Inn be spelled with two "n’s” as he felt it appeared friendlier to invite people to an "inn” rather than simply a "drive in”.

About b.good

The idea came from the company’s founders: two best friends who grew up eating wholesome, flavorful, good-for-you food, lovingly cooked in their uncle’s kitchen. It was comfort food made with farm-fresh ingredients that left you feeling good inside and out (and long after you licked your plate). The same kind of food B.GOOD happily serves today.

B.GOOD's first location was in Boston, MA. But it didn’t take long for our roots to spread throughout the city (then the Greater Boston area, Rhode Island, Connecticut, New Hampshire and Maine!) - bringing homemade, hearty meals to whomever had an appetite for great taste and good vibes.

Today, B.GOOD is still serving up wholesome, honest food that makes people feel GOOD all across New England. We work with more farmers, bakers and growers than ever. We serve a whole lot more than just burgers and can cater and deliver it right to your doorstep.

B.GOOD first launched in 2004 with the premise of bringing clean, natural and locally sourced food to everyone.
We call it FOOD WITH ROOTS. It’s food with heritage and origin, homemade, shared with family and friends and grown by communities. Our mission has allowed us to be one of the fastest growing brands in the industry! We currently have 60+ locations in the United States, Canada, Germany and Switzerland and expected to reach 70+ locations by 2018. 

Seeking new franchise units throughout the U.S., Eastern Europe and Western Europe.