Palapas Restaurants vs Applejack's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Palapas Restaurants vs Applejack's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Palapas Restaurants Franchise
Applejack's Franchise
Investment $750,000 - $2,000,000$250,000 - $275,000
Franchise Fee $30,000$25,000
Royalty Fee 5%4%
Advertising Fee -2%
Year Founded -1999
Year Franchised -2004
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements
 
Palapas Restaurants Franchise
Applejack's Franchise
Experience --

Financing Options
 
Palapas Restaurants Franchise
Applejack's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Palapas Restaurants Franchise
Applejack's Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans
 
Palapas Restaurants Franchise
Applejack's Franchise
US Expansion --
Canada Expansion --
International Expansion --

Company Overviews

About Palapas Restaurants

Palapas Restaurant y Cantina is perched atop the Seascape Village and has been an institution in Aptos since opening its doors in 1990. Owners Mark and Kay Holcomb designed the space and menu with the goal of bringing home their beloved experiences vacationing on the coast of Mexico with their family throughout the 80s and 90s. ​Today we aim to capture that nostalgic vacation feeling while highlighting the natural beauty and bounty native to our own locale. This value is present in our locally sourced, fresh seafood, our commitment to local small purveyors, and even our design, which is built to offer an ocean view of the sparkling Monterey Bay from every single table.
Palapas brings the ambiance of tropical Mexico to the Monterey Bay area in a very unique way. In addition to featuring authentic traditional dishes of Mexico, our menu offers the fish, shellfish and sauces of the coasts of both Mexico and California. All of our dishes are prepared "A La Cocina Fresca”- "in the fresh kitchen method” a Spanish phrase that means exactly what it implies… freshly made sauces, handmade corn tortillas and fresh local seafood and produce prepared daily. In addition to creating a menu with many exiting choices, we’re committed to offering our customers healthy dishes with absolutely no use of any lard or animal fat in their preparation. We use rice-bran oil specifically for frying. Contains no trans fat!

About Applejack's

As an effective business operator, you wish to minimize risk and maximize profit. That is exactly what successful franchising is all about. Franchised businesses have a higher success rate than independent businesses. This is a fact. It is generally accepted that an estimated 40% of all non-franchised businesses do not make it to the end of their first year of operation, and 80% will fail within their first five years of operation. And even the 20% that do manage to survive are not safe, as 90% of them will fail within the next five years. In most cases this is not due to lack of revenues and its mostly based on lack of experience, support and management skills. By joining a Franchise, franchisees can benefit from the Brand marketing, purchasing power and management expertise offered by well-established franchisors. This is particularly attractive to those persons entering the highly competitive food service industry for the first time. As a result of the positive interaction between franchisee and franchisor, our restaurant owner/operators are much more likely to be financially successful than were they to enter the industry as independent restaurateurs.