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Updated RecentlyPalapas Restaurants vs La Madeleine Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Palapas Restaurants vs La Madeleine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $750,000 - $2,000,000 | $1,249,362 - $3,088,747 |
| Franchise Fee | $30,000 | $40,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | - | 2.5% |
| Year Founded | - | 1983 |
| Year Franchised | - | 2011 |
| Term Of Agreement | - | Term of agreement not renewable |
| Term Of Agreement | - | Term of agreement not renewable |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | • Passionate about the la Madeleine brand and our food • $5 million net worth; liquid assets of $2.5 million • Dedicated to developing multiple restaurants in a given market • Excellent knowledge of the local retail real estate market • Resources to develop and operate at least three (3) bakery cafés in a given territory • Strong track record as a multi-unit restaurant operator • Cultural fit |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | No/No |
| Start-up Costs | -/- | No/Yes |
| Equipment | -/- | No/Yes |
| Inventory | -/- | No/Yes |
| Receivables | -/- | No/Yes |
| Payroll | -/- | No/Yes |
Training & Support |
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| Training | - | • Ongoing field support • Store opening assistance • Continuous training • Extensive six-week training program for Operations Directors, General Managers, and Managers • Ongoing culinary development On-The-Job Training: 416 hours Classroom Training: 64 hours |
| Support | - | Real Estate • Market evaluation and planning • Site selection assistance • LOI and contract negotiation assistance • In-house real estate resources • Identifying and securing local representation Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | • Grand opening assistance • Store opening and PR resources • Local marketing support • Creative support for national promotional events Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Palapas Restaurants
Palapas Restaurant y Cantina is perched atop the Seascape Village and has been
an institution in Aptos since opening its doors in 1990. Owners Mark and
Kay Holcomb designed the space and menu with the goal of bringing home
their beloved experiences vacationing on the coast of Mexico with their
family throughout the 80s and 90s. Today we aim to capture that nostalgic vacation feeling while highlighting the natural beauty and bounty native to our own locale. This value is
present in our locally sourced, fresh seafood, our commitment to local
small purveyors, and even our design, which is built to offer an ocean
view of the sparkling Monterey Bay from every single table.
Palapas brings the ambiance of tropical Mexico to the Monterey Bay
area in a very unique way. In addition to featuring authentic
traditional dishes of Mexico, our menu offers the fish, shellfish and
sauces of the coasts of both Mexico and California.
All of our dishes are prepared "A La Cocina Fresca”- "in the fresh
kitchen method” a Spanish phrase that means exactly what it implies…
freshly made sauces, handmade corn tortillas and fresh local seafood and
produce prepared daily.
In addition to creating a menu with many exiting choices, we’re
committed to offering our customers healthy dishes with absolutely no
use of any lard or animal fat in their preparation.
We use rice-bran oil specifically for frying. Contains no trans fat!
About La Madeleine
La Madeleine's serves handcrafted, crave-worthy country French-inspired dishes makes them a favorite with critics and guests alike. Their casual French home atmosphere and versatile menu makes them the perfect place for any meal or a special afternoon treat. La Madeleine guests are greeted with a friendly "bonjour" and an inviting ambiance where they can relax while enjoying time with friends and family. With a menu that satisfies cravings morning, noon, and night, it's no wonder guests keep coming back.
For experienced restaurateurs, la Madeleine presents an exciting, financially sound opportunity to share in a unique concept with great potential. At la Madeleine we pride ourselves on our handcrafted food and ambiance we share with our guests. But behind the scenes we work even harder to provide support to our franchisees to help them grow both their business and the la Madeleine brand.
We understand investing in the la Madeleine name and menu is just part of the equation for you. World-class operations and efficiencies are equally important and la Madeleine has those. Our commitment to you as a franchisee is to constantly work to find better, more efficient and more profitable ways to help you operate your la Madeleine franchise.
The total investment necessary to begin operation of a la Madeleine franchise is as follows:
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- Traditional Café: $1,249,362 to $3,088,747 (excluding real estate and landlord allowances). This includes $43,630 that must be paid to the franchisor or their affiliates.
- Petite Café: $1,426,200 to $1,747,400. $390,983 to $1,718,012 (excluding real estate and landlord allowances). This includes between $20,000 and $43,630 that must be paid to the franchisor or their affiliates.
#125 in Franchise 500 for 2020.
#141 in Franchise 500 for 2021.