Palapas Restaurants vs Black Rock Bar & Grill Franchise Comparison

Palapas Restaurant y Cantina is perched atop the Seascape Village and has been an institution in Aptos since opening its doors in 1990. Owners Mark and Kay Holcomb designed the space and menu with the goal of bringing home their beloved experiences vacationing on the coast of Mexico with their family throughout the 80s and 90s. ​Today we aim to capture that nostalgic vacation feeling while highlighting the natural beauty and bounty native to our own locale. This value is present in our locally sourced, fresh seafood, our commitment to local small purveyors, and even our design, which is built to offer an ocean view of the sparkling Monterey Bay from every single table.

Palapas brings the ambiance of tropical Mexico to the Monterey Bay area in a very unique way. In addition to featuring authentic traditional dishes of Mexico, our menu offers the fish, shellfish and sauces of the coasts of both Mexico and California. All of our dishes are prepared "A La Cocina Fresca”- "in the fresh kitchen method” a Spanish phrase that means exactly what it implies… freshly made sauces, handmade corn tortillas and fresh local seafood and produce prepared daily. In addition to creating a menu with many exiting choices, we’re committed to offering our customers healthy dishes with absolutely no use of any lard or animal fat in their preparation. We use rice-bran oil specifically for frying. Contains no trans fat!

It all started on October 27th, 2010, in Hartland, Michigan, a small town in a very tightly-bonded community.   Black Rock Bar & Grill opened its doors and brought with it a dining experience unlike any other. By pairing family recipes, a 755-degree volcanic stone, and a love for food, the Morganroth family knew they were a perfect fit for the restaurant industry; however, they had no prior restaurant experience, working only off their dream of what Black Rock could become.