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Below is an in-depth analysis and side-by-side comparison of Applegate Farm vs I Can't Believe It's Yogurt including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $137,650 - $322,000 | $110,000 - $203,000 |
Franchise Fee | $25,000 | $15,000 |
Royalty Fee | 5% | 0 |
Advertising Fee | 2%local+2% Nat'l | 2.3% |
Year Founded | - | 1977 |
Year Franchised | - | 1983 |
Term Of Agreement | 5 Years +5+5+5 | 10 years +10 |
Term Of Agreement | 5 Years +5+5+5 | 10 years +10 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | 80 hours over approximately two weeks. Includes both classroom and on-the-job training. | 1. Corporate Headquarters 10 Days 2. Store 1 Week |
Support | - | - |
Marketing | - | - |
Operations | - | Average Number of Employees: 2 Full-time, 6 Part-time Passive Ownership: Allowed, But Discouraged |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
Applegate Farm has grown to be one of the largest retail outlets for ice
cream on the East Coast. In 1980, Mrs. Betty Vhay became the new owner
of Applegate Farm. In an effort to oversee all aspects of the business
the Vhay family moved into the original farmhouse. Mrs. Vhay became Mrs.
Wayne Niles in 1991 and eventually transferred ownership to her nephew
and his wife Mr. and Mrs. Jason Street. Working together, the entire
family contributes to maintaining the century-old tradition of the best
homemade ice cream and sweet treats in the 21st century.
Through nearly 5,000 franchises, CoolBrands International Inc., formerly known as Yogen Fruz World-Wide, Inc. sells frozen yogurt and ice cream, including I Can't Believe It's Yogurt, in Canada, the United States, and 80 other countries worldwide.