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Below is an in-depth analysis and side-by-side comparison of Applegate Farm vs San Gelato Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $137,650 - $322,000 | $500,000 - $1,400,000 |
Franchise Fee | $25,000 | $25,000 |
Royalty Fee | 5% | - |
Advertising Fee | 2%local+2% Nat'l | - |
Year Founded | - | - |
Year Franchised | - | - |
Term Of Agreement | 5 Years +5+5+5 | - |
Term Of Agreement | 5 Years +5+5+5 | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | 80 hours over approximately two weeks. Includes both classroom and on-the-job training. | - San Gelato has developed a set of extensive training courses that 15 days taught at out corporate headquarters, as well as in-store training to make sure Franchisees hit the ground running. Post the initial training program, San Gelato also provides 5 days of onsite training during your soft opening and a system of continuous business development training, utilizing Webinars, Web-based distance learning courses covering sales, operations, and marketing training programs. |
Support | - | - We offer a corporate team of specialists that are dedicated to continuously evolving the business model and providing support in product preparation, marketing, sales, advertising and operations to help ensure you stay on track and reach your development goals. |
Marketing | - | - Ongoing promotional marketing support, with tried and true strategies to effectively target your specific consumer for both the Caf�. Everything from networking coupons to community outreach programs; we have the marketing/sales materials to help drive and push sales and create ever increasing brand recognition. |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | - | - |
International Expansion | - | - |
Applegate Farm has grown to be one of the largest retail outlets for ice
cream on the East Coast. In 1980, Mrs. Betty Vhay became the new owner
of Applegate Farm. In an effort to oversee all aspects of the business
the Vhay family moved into the original farmhouse. Mrs. Vhay became Mrs.
Wayne Niles in 1991 and eventually transferred ownership to her nephew
and his wife Mr. and Mrs. Jason Street. Working together, the entire
family contributes to maintaining the century-old tradition of the best
homemade ice cream and sweet treats in the 21st century.