Applegate Farm vs Wendy's Milk Bar Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Applegate Farm vs Wendy's Milk Bar including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Applegate Farm Franchise
Wendy's Milk Bar Franchise
Investment $137,650 - $322,000$100,000 - $210,000
Franchise Fee $25,000$25,000
Royalty Fee 5%-
Advertising Fee 2%local+2% Nat'l-
Year Founded -1979
Year Franchised -0
Term Of Agreement 5 Years +5+5+5-
Term Of Agreement 5 Years +5+5+5-
Renewal Fee --


Business Experience Requirements
 
Applegate Farm Franchise
Wendy's Milk Bar Franchise
Experience -Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood � they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you�re already well on your way to meeting the needs of becoming a Wendys franchisee.

Financing Options
 
Applegate Farm Franchise
Wendy's Milk Bar Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Applegate Farm Franchise
Wendy's Milk Bar Franchise
Training 80 hours over approximately two weeks. Includes both classroom and on-the-job training.

When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs.
Support -Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees.
Marketing -As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns � all designed to achieve excellent cut-through within our key target demographics.
Operations --

Expansion Plans
 
Applegate Farm Franchise
Wendy's Milk Bar Franchise
US Expansion --
Canada Expansion --
International Expansion -Yes

Company Overviews

About Applegate Farm

Applegate Farm has grown to be one of the largest retail outlets for ice cream on the East Coast. In 1980, Mrs. Betty Vhay became the new owner of Applegate Farm. In an effort to oversee all aspects of the business the Vhay family moved into the original farmhouse. Mrs. Vhay became Mrs. Wayne Niles in 1991 and eventually transferred ownership to her nephew and his wife Mr. and Mrs. Jason Street. Working together, the entire family contributes to maintaining the century-old tradition of the best homemade ice cream and sweet treats in the 21st century.

About Wendy's Milk Bar

Welcome to WendysWith more than three decades of franchise expertise and a product offering that's second to none, it's little wonder that Wendys is the leading brand of choice in the treats market in both Australia and New Zealand. By joining Wendys, you not only become part of a brand that is known and loved; you also become part of a franchise network that is backed by experience and proven systems that work. Everything we do is about empowering our franchisees to be the best they can be - masters of taste and masters of providing the most indulgent, fun, I HAVE to come back here again treat experience.
The Mini
The Mini is a compact store offering that offers the perfect entry point into the world of Wendys franchising. At an average of 10m2 - less than half that of our traditional store - what the Mini concept lacks in size, it more than makes up for in punch with a focus on our core product line-up of hot dogs, shakes and scoop ice cream. The flexible nature of the Mini ensures franchisees can be where the demand is. And, with the investment entry point from $100,000.00 + GST, it's not hard to see why the Mini is gaining significant interest - both with young investors as well as those looking to become multi-store owners.
The Maxi
The Maxi is the big scoop in the Wendys franchise system. With sale price from $200,000.00 - $ 210,000.00 + GST, the Maxi is a store in which franchisees can maximize their potential. The large-space format Maxi ranges from 20m2, enabling franchisees to carry the full Wendys product range including hot dogs, shakes,smoothies, cakes, soft serve and - of course - a veritable rainbow of scoop ice cream flavours.
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