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Below is an in-depth analysis and side-by-side comparison of Applegate Farm vs Shakes Alive including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $137,650 - $322,000 | N/A |
Franchise Fee | $25,000 | N/A |
Royalty Fee | 5% | - |
Advertising Fee | 2%local+2% Nat'l | - |
Year Founded | - | - |
Year Franchised | - | - |
Term Of Agreement | 5 Years +5+5+5 | - |
Term Of Agreement | 5 Years +5+5+5 | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | 80 hours over approximately two weeks. Includes both classroom and on-the-job training. | Covers the areas of administration, operations, customer service and more. Valuable, hands-on experience will be gained through on-the-job training at an existing Shakes Alive! location. Shortly before your location opens, an experienced trainer will attend your grand opening in order to help assure that things start as smooth as possible. |
Support | - | We are eager to share our expertise with you, and will be available to answer your questions by phone or email at any time. Plus, you will be periodically visited by a Shakes Alive! representative who can provide assistance and insight. |
Marketing | - | Includes marketing plans in advertising materials for use in your own local market. |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | - | - |
International Expansion | - | - |
Applegate Farm has grown to be one of the largest retail outlets for ice
cream on the East Coast. In 1980, Mrs. Betty Vhay became the new owner
of Applegate Farm. In an effort to oversee all aspects of the business
the Vhay family moved into the original farmhouse. Mrs. Vhay became Mrs.
Wayne Niles in 1991 and eventually transferred ownership to her nephew
and his wife Mr. and Mrs. Jason Street. Working together, the entire
family contributes to maintaining the century-old tradition of the best
homemade ice cream and sweet treats in the 21st century.