Fulton Market Burger Company vs Wayback Burgers Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Fulton Market Burger Company vs Wayback Burgers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$275,000 - $405,000 | $209,000,524,500 |
| Franchise Fee |
$15,000 | $35,000 |
| Royalty Fee |
4% | 5% |
| Advertising Fee |
2% | 2% |
| Year Founded |
1999 | 1991 |
| Year Franchised |
2004 | 2006 |
| Term Of Agreement |
10 years | - |
| Term Of Agreement |
10 years | - |
| Renewal Fee |
- | - |
Business Experience Requirements |
| Experience |
- | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
-/- | -/- |
| Start-up Costs |
-/- | -/Yes |
| Equipment |
-/- | -/Yes |
| Inventory |
-/- | -/- |
| Receivables |
-/- | -/- |
| Payroll |
-/- | -/- |
Training & Support |
| Training |
- | Up to two people are included in the training process as part of the initial franchise fee. Additional staff may attend for a fee.
On-The-Job Training: 80 hours
Classroom Training: 40 hours
|
| Support |
- | Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
| Marketing |
- | - |
| Operations |
- | - |
Expansion Plans |
| US Expansion |
- | Yes |
| Canada Expansion |
- | - |
| International Expansion |
- | Yes |
Company Overviews
About Fulton Market Burger Company
As an effective business operator, you wish to minimize risk and maximize profit. That is exactly what successful franchising is all about.
Franchised businesses have a higher success rate than independent businesses. This is a fact. It is generally accepted that an estimated 40% of all non-franchised businesses do not make it to the end of their first year of operation, and 80% will fail within their first five years of operation. And even the 20% that do manage to survive are not safe, as 90% of them will fail within the next five years. In most cases this is not due to lack of revenues and its mostly based on lack of experience, support and management skills.
By joining a Franchise, franchisees can benefit from the Brand marketing, purchasing power and management expertise offered by well-established franchisors. This is particularly attractive to those persons entering the highly competitive food service industry for the first time. As a result of the positive interaction between franchisee and franchisor, our restaurant owner/operators are much more likely to be financially successful than were they to enter the industry as independent restaurateurs.
About Wayback Burgers
Though only in a few states as yet, Wayback Burgers' potential has been demonstrated by our loyal following. From our first humble shop in Newark, DE, opened in 1991 as Jake's Hamburgers and still a state favorite, we've now begun franchising aggressively. Having only recently grown to 54 contracted locations (21 currently operating) throughout the East Coast and beyond, we're moving fast. With new stores available nationwide [we may need to file a prospectus in your state prior to executing an agreement], here's the opportunity to set your course for success.
At Wayback Burgers, our juicy, fresh-off-the-griddle burgers are cooked to order and never frozen. Our signature house-made potato chips go perfectly with our thick, rich milkshakes. The warm, welcoming decor makes the short wait for a hot burger that much easier, or customers can pick up orders placed by phone, fax or Web. Monthly burger and shake specials keep things lively for our many repeat customers. Additional menu items include hot dogs, a variety of sandwiches, chicken fingers, and fresh salads.
Many Americans crave better taste and atmosphere than fast food chains offer, but they want value, too. That's why the number of US fast casual burger units (including Wayback Burgers) nearly doubled from 2004-2008, and their revenues grew even more. The 17 largest fast casual burger chains grew sales by 11% in 2008, at the height of a recession! A Wayback Burgers franchise offers a way to capitalize on this demand with a proven system for success.
Simple, classic fare from Wayback Burgers lets you capitalize on options like drive-through, delivery, catering and fundraisers. We also participate in VetFran to support our American armed services veterans. Open the restaurant you always dreamed of, or take advantage of our discount on multi-unit purchases.
Whether you're looking to open several units, a few, or even just one, we'd love to talk to you. We offer multi-unit discounts and we're Area Developer friendly, too. Plus, our affordable investment level also makes Wayback Burgers the perfect opportunity for those wanting to open just one store.
The total investment necessary to begin operation of a traditional
Wayback Burgers restaurant franchise is approximately from $209,000 to
$524,500 for a single unit. This includes $40,000 that must be paid to
the franchisor or their affiliates.
The total investment to begin
operation of a Wayback Burgers area development franchise to develop a
minimum of three traditional franchised units is from $597,000 to
$1,543,500. This includes $90,000 that must be paid to the franchisor or
their affiliates.
The total investment to begin operation of a Wayback
Burgers restaurant franchise at a Walmart location is approximately
$218,500 to $529,500 for a single unit. This includes $22,000 to
$162,000 in security deposits and premises improvement charges that you
will also pay the franchisor or their affiliates.
Veteran Incentives $5,000 off franchise fee
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